Like The North Face, the other major brand of VF Corp., Vans, has announced a range of new sustainability goals that it intends to achieve by 2030, on the occasion of Earth Day. The brand is committing to making 100 percent of its core materials – rubber, cotton, leather, and polyester – regenerative, responsibly sourced, renewable or recycled by 2030. In addition, by 2025, the company wants to achieve a 43 percent carbon reduction by cutting the average impact of materials by 35 percent, by sourcing 100 percent sustainably grown cotton, and by utilizing 50 percent recycled polyester by then.

Vans will pilot and scale regenerative agriculture practices on farms and ranches that produce cotton, rubber and leather, and will then use these materials in its products. It will also explore bio-based alternatives to traditional petroleum-based synthetic materials, while converting virgin polyester used in its footwear, apparel and accessories to recycled resources.

The brand has also committed to eliminating all single-use plastic packaging and reducing waste at every point of its business model by 2025. Plastic shopping bags will be eliminated from its retail spaces by the end of 2021. The remaining packaging will be minimized, originating it from sustainable sources and designing it for recyclability.

Vans is also working toward converting all its directly owned or partner facilities to the use of 100 percent renewable energy by 2025. The company began this transition in 2017, when it installed a 1MW solar array at its headquarters, achieving LEED platinum certification for the building.

In order to achieve its sustainability commitments, Vans will also work closely with Terra Genesi, which supplies  regenerative rubber, and with a producer of sustainable cotton, Indigo Ag.