All Data articles
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Infographics & Data
Gender and leadership in the sporting goods industry
How many women are on the executive teams and boards in the sporting goods industry? Find out in our latest exclusive interactive graphic.
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News briefs
Data leak at Puma’s Chilean e-com site
Puma representatives told Cybernews that they are investigating a data leak at its Chilean e-commerce site to establish what data has been taken and how the incident occurred. According to the website, private data that belongs to more than 230,000 Puma customers in the South American country has been found ...
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Case Study
How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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Analysis
Asia-Pacific overtakes Europe in a buoyant sports footwear market
Driven by a booming Chinese market and by the growing lifestyle sneaker trend, the branded athletic footwear market grew by 8.9 percent to a new record of $66.7 billion in terms of invoiced sales in dollars in 2018, according to an annual survey by Sporting Goods Intelligence. Retailers did not ...
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Analysis
Analysis: The sports equipment market 2018
After posting modest improvements of 1.4 percent in 2016 and 0.2 percent in 2017, the global branded sports equipment market booked a stronger 3.0 percent increase in dollars in 2018 at the wholesale level, building up to a total of $80.0 billion, according to a survey of the major vendors ...