Fila has inaugurated its largest store in China in the city of Beijing, coinciding with the brand’s 110th anniversary. The 1,700-square-meter store, dubbed the “Fila Sport Fashion House,” is located at The APM Mall (138 Wangfuijing Street) and occupies three floors. The store has been designed to reflect a blend of the brand’s Italian DNA with the culture and architecture of Beijing. Fila’s business in China, which has been growing more strongly than in other countries, is conducted by a joint venture between Anta Sports Products and Fila Holdings in Korea.
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