Misto Holdings grows operating profit 31.6% on China push

Misto Holdings Corp., the Seoul-based brand portfolio group formerly known as FILA Holdings, reported full-year operating profit of KRW 474.8 billion (€333 million) for 2025 – a 31.6 percent increase on the prior year – as improvements in its flagship sportswear business and continued expansion across Greater China offset ongoing weakness in the US market.

Consolidated revenue for the year reached KRW 4.47 trillion (€3.14 billion), up 4.7 percent year-on-year, according to results released March 19. Fourth-quarter revenue came in at KRW 915.2 billion (€642 million), 6.3 percent ahead of the same period in 2024. Full-year net income rose to KRW 348.6 billion (€245 million), compared with KRW 207.7 billion (€146 million) in 2024.

The Misto segment returns to sustained profitability

The results reflect a year in which the company accelerated a deliberate shift toward margin recovery over volume. The Misto segment – which houses the FILA brand – generated annual revenue of KRW 829.6 billion (€582 million), down 9.6 percent year-on-year as the company continued to work through excess inventory and restructure its US distribution.

Despite the top-line decline, the segment recorded operating profit of KRW 74.7 billion (€52 million), marking a full-year turnaround from a loss position in 2024, and achieving its fourth consecutive quarter of profitability in Q4.

Greater China emerges as a new growth engine

Misto’s most significant strategic development in 2025 was the acceleration of its Greater China business, which delivered triple-digit revenue growth for the full year. The company expanded its presence in the market through K-fashion brands including MARITHÉ+FRANÇOIS GIRBAUD, Matin Kim, Rest & Recreation and RAIVE – a portfolio that positions it to capture demand from Chinese consumers for Korean fashion labels. In Korea, FILA maintained steady demand in its core footwear franchise lines.

Acushnet provides a stable counterweight

The Acushnet segment – comprising golf brands Titleist, FootJoy, Scotty Cameron and Vokey Design – contributed a more measured but consistent performance. Fourth-quarter Acushnet revenue rose 10.9 percent year-on-year to KRW 698.3 billion (€490 million), supported by demand for Titleist T-Series irons and SM10 wedges as well as higher average selling prices for FootJoy golf footwear. Acushnet’s stable earnings profile has served as a counterweight to volatility in the Misto segment during the restructuring period.

Shareholder returns tracking toward three-year target

Misto Holdings returned KRW 285.4 billion (€200 million) to shareholders through dividends and share buybacks during 2025, representing 57.1 percent of its three-year total return target – placing the company over halfway toward its commitment announced at the start of the programme.