Incidentally, Wildberries, the largest online retailer in Russia for all kinds of products, has just created a subsidiary in Poland, launching a dedicated web store and opening a first pick-up point for click-and-collect orders, which should be followed by about 100 more in due time.

As part of this first market entry into the European Union, Wildberries has signed important agreements with local suppliers including 4F, a big Polish sports brand that has more than 200 points of sales and a presence in over 600 multi-brand sport shops in 36 countries worldwide. The brand is also a sponsor of eight Olympic committees including those of Poland, Serbia, Croatia and Latvia.

As of today, Wildberries is operating in Belarus, Kazakhstan, Armenia and Kyrgyzstan, along with Russia. Poland is the first country outside of the common space of the Eurasia Economy Union where the Russian online retailer intends to begin operation. Last year, Wildberries unveiled plans to launch a big distribution center in Slovakia to expand its operation to the eastern part of the European Union.

Wildberries became the biggest non-food retailer on the Russian market last year, with its total sales rising by 94 percent to more than €3.1 billion. The company sells 2.6 million different products from 15,000 companies and gets an average of 750,000 orders per day. It has been constantly looking for opportunities to expand the product range.