All Wildberries articles
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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ArticleRussia has seen sharp decline in sporting goods sales in 2022, new survey shows
After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...
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ArticleThe crisis is shaping supply on the Russian sporting goods market
Western brands are increasingly withdrawing from the Russian market, while local brands are reportedly expanding their presence. Helly Hansen joins a long list of Western companies that have severed ties with the Russian market by selling its business to top local managers. Russian newspaper Vedomosti believes the value of the ...
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ArticleMobilization spurs demand for sports and outdoor products on the Russian market
The Russian market experienced a boom in demand for sporting and outdoor goods since Sept. 21, when the Russian president declared the first mass mobilization in the country since the second world war. The demand for military ammunition has sharply risen in Russia, and the price of sporting and outdoor ...
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ArticleRussia sees hike in online sales of sporting goods as fears rise over counterfeits
Russia’s largest online retailers have registered booming demand for sporting goods in the first half of 2022. Learn about the details.
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ArticleSportmaster reportedly withdraws from Poland
Go Sport, the Polish subsidiary of the Russian largest sporting goods retailer Sportmaster is pushed towards bankruptcy, the Russian newspaper Kommersant reported, citing sources close to the matter. Despite obtaining permission to sell the Polish business to British Sports Direct, Sportmaster failed to close the deal, while restrictions against the ...
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News briefs
Wildberries’ export branch posts a tenfold jump in sporting goods sales
Russia’s largest online retailer, Wildberries, has reported that its turnover in sporting goods outside its domestic market jumped tenfold between January and October 2021, as compared to the same period of the previous year. Wildberries said in a statement that sporting goods represented the fastest-growing segment in its export division, ...
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News briefs
Wilberries sees big boom in online sales of sporting goods in Russia
Wildberries, the largest online retailer in Russia, reported an 85 percent increase in sales of sporting goods over the internet between the beginning of May and mid-August. In particular, the demand for electric scooters doubled. Electric bicycles were also among the bestsellers. Sales of all kinds of bicycles climbed by ...
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Article
Wildberries and Amazon enter new countries in Europe
Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company has said in a statement. It has been operating in Germany since January. The company currently offers about four million items from nearly ...
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News briefs
Wildberries enters the German market
Wildberries , Russia’s biggest online retailer, has just rolled out its online store in Germany (de.wildberries.eu). Germany brings the number of markets in which the company operates up to ten. Wildberries began its expansion in Europe in 2020, starting with an online store in Poland. Most recently, it also entered ...
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News briefs
Wildberries has begun to sell sporting goods in Israel
Russia’s biggest online retailer, Wildberries , has stepped up its international expansion by entering the Israeli market, the company said in a statement. The company will be offering buyers in Israel up to 5 million items from 39,000 brands, including sports products, clothing, toys and household appliances. Purchased items are ...
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ArticleWildberries moves into Poland
Incidentally, Wildberries , the largest online retailer in Russia for all kinds of products, has just created a subsidiary in Poland, launching a dedicated web store and opening a first pick-up point for click-and-collect orders, which should be followed by about 100 more in due time.
