All Equal Access articles
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News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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News briefsDecathlon UK launches affordable Back to Sport Pack
Decathlon UK has launched a Back to Sport Pack that costs under £25 (€29), to allow all kids to participate in sports. The kit, available in-store and online for ages 4–15, comprises shorts, a t-shirt, trainers and a backpack. Data from the sporting goods retailer has revealed that 63 percent ...
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News briefsModibodi and Puma collaboration to tackle a common anxiety continues
Source: Puma Puma x Modibodi Following on from the collaboration launch in March 2022, Puma and the Australian leak-proof apparel specialist Modibodi are launching the third drop of their active period underwear range. The collaboration range aims to tackle the anxiety surrounding leaks that stop many people ...
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ArticleSports Direct pledges to donate footballs to encourage girls’ participation in the game
Sports retailer Sports Direct has launched the Equal Access campaign, donating free footballs to grassroots clubs across the U.K. The company is responding to the most recent historic moment for women’s football and the growing call for more opportunities for girls to play the game. The campaign is part of ...
