All Eric Liedtke articles
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ArticleUnder Armour’s operating income in Q4 slipped by 81%
“We’re dedicated to strengthening our brand with the understanding that this journey is not a sprint, but a marathon that requires resilience and thoughtful strategy,” President Kevin Plank told analysts.
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ArticleUnder Armour begins rebuilding its ‘House’ amid Q1 loss
With former, longtime Adidas senior executive Eric Liedtke in the fold as EVP of Brand Strategy and the beginnings of $70 to $90 million restructuring underway, Under Armour reported a net loss of $305 million against a profit of $10 million in Q1 ended June 30. Some $274 million in ...
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News briefs
Adidas veteran launches brand of petroleum-free apparel
Eric Liedtke has launched a brand of streetwear, called Unless, designed to require no materials derived from petroleum, in an effort to reduce the amount of polyester fed into landfills. Liedtke is a 25-year Adidas veteran, having served under such titles as executive board member in charge of global brands, ...
