Product & Marketing

Adidas veteran launches brand of petroleum-free apparel

2021-08-31T17:08:00

Eric Liedtke has launched a brand of streetwear, called Unless, designed to require no materials derived from petroleum, in an effort to reduce the amount of polyester fed into landfills. Liedtke is a 25-year Adidas veteran, having served under such titles as executive board member in charge of global brands, ...

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