Hans-Hermann Deters, an iconic figure in the German sporting goods market, is planning to leave the position of joint general manager of Sport 2000 GmbH next March 31, after seven and a half years of successful work with the retail organization, where he reinforced its specialist orientation. At the age of 62, he plans to dedicate more of his time to his private life, cultivating his passion for the outdoor, travel and culture, and settling back in Munich instead of shuttling back and forth to Sport 2000’s head office in Mainhausen. Deters has worked for more than 30 years in the sporting goods industry. He spent more than 13 years as senior vice president and managing director for Reebok Central Europe before joining Kettler as managing director in January 2007. He left in July 2011 as chief marketing officer of Ara Shoes, a major German footwear producer, but after a three-month sabbatical, he went back to the sporting goods sector as managing director of Sport 2000 Germany, which merged two years ago with the Sport 2000 units in the Benelux countries and Switzerland to form the new Sport 2000 GmbH. In 2015, he joined the supervisory board of Sport 2000 International. He is a board member of the European Outdoor Group and of ISPO’s advisory board.

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