The board of directors of the Swiss Calida Group, which is about to take full ownership of the Lafuma Group with its outdoor brands Millet and Lafuma, has appointed Timo Schmidt-Eisenhart, a veran of Nike and VF Corp. as its chief executive. He will succeed Reiner Pichler in the first half of 2021. Schmidt-Eisenhart is a Swiss native who has held various management positions at VF Corp. for 13 years, most recently as president of Napapijri and VF Corp’s EMEA digital platform since one year ago. He first joined VF in 2007 to work as European sales manager for The North Face. In 2012, he became vice president and general manager of Timberland. Prior to joining VF, he worked for Nike in various product and trade functions. Besides Lafuma, Calida owns two brands of intimate apparel, Calida and Aubade.