All VF Corp articles
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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Article
VF Corp. has a “realistic” turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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Article
VF reshuffles management of Dickies, Altra, Smartwool and Icebreaker
Denver-based VF Corporation has announced executive changes at four of its emerging brands – Dickies, Altra, Smartwool and Icebreaker – effective immediately. Dalhausser: From Altra to Dickies Todd Dalhausser has been named global brand president of Dickies. He will report to VF’s interim president & CEO Benno Dorer and will ...
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Infographics & Data
SGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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Analysis
Analysis: Taking stock of sporting goods inventory levels
Our exclusive analysis of the inventory levels of some of the industry’s biggest brands, including how some are responding to the challenges
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Infographics & Data
Sporting goods company inventory levels in Q4 2022
We’ve compiled inventory levels at the top sporting goods companies in Q4 2022. Found out how they compare with 2021 and across the industry
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Article
Brands provide earthquake relief for Turkey and Syria
9,210 apparel, footwear and textile manufacturers were located around the epicenter of the 7.8 and 7.7-magnitude earthquakes, which caused widespread damage across Turkey and northern Syria when they hit during the night of Feb. 6, 2023, according to the Business & Human Rights Resource Centre. Many retailers have already committed ...
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Article
A Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefs
VF with new appointment to Timberland executive team and more
Source: VF Corp Nina Flood VF Corporation has announced new appointments to its leadership team in the EMEA region, including for the Timberland brand, effective Jan. 31. Nina Flood — current president VF Global Packs (Eastpak, JanSport, and Kipling) — is to be the new general manager ...
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Article
Rendle steps down as CEO, VF revises FY23 outlook
Source: VF Corp. Benno Dorer, interim president and CEO of VF, effective immediately VF Corp. announced that Benno Dorer, lead independent director of the VF board of directors, has been appointed interim president and chief executive officer, effective immediately. Richard Carucci, who has served on the board ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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Article
VF Corp. maps out growth strategy, trims FY23 outlook
EMEA plays a key role in the company’s growth strategy.
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News briefs
TNF appoints new CMO and chief product and merchandising officer
VF Corp. brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Both managers have worked at Nike in leadership positions for years, just like TNF’s new president, Nicole ...
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Article
VF posts quarterly loss, but EMEA is strongest region
VF Corp. reported a first-quarter loss, related mainly to a $92 million non-cash pension charge. Still, the EMEA region, The North Face and Timberland were the strongest performers for the company in the period ended June 30. In the face of expected currency headwinds, the company is maintaining its fiscal ...
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News briefs
Dickies appoints new global creative director
Dickies, the performance workwear brand of VF Corp., has hired Matt Lambert as its new global creative director, effective July 11. Lambert most recently worked with Backcountry, leading the company’s creative efforts. Previously, he spent eight years at Nike in various marketing roles, including in Shanghai.
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Infographics & Data
DTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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Article
VF Corp going strong despite slowdown in Q4 sales due to China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
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C-Suite Interview
Patrik Frisk: The last interview before stepping down as Under Armour CEO
“The difficult thing about brands is – you’ve got to make choices”. Patrik Frisk explains what he learned on his journey as a decision-maker in the sporting goods industry.
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Infographics & Data
DTC sales of five major sports brands for 2019, 2020
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
VF divests its occupational workwear operations
Completing a divestiture process that began in January 2020, VF Corp. has sold the occupational workwear portion of its Work segment to a subsidiary of Redwood Capital Investments for a yet undisclosed price. The deal should be closed during VF’s present quarter, which ends on June 30. The ...
