All VF Corp articles

  • VF Supreme

    VF acquires Supreme


    VF Corp. has announced a definitive agreement to acquire Supreme , a young and cool American streetwear brand that has become an iconic symbol of a countercultural approach to fashion. Details have yet to be finalized, but the $2.1 billion transaction is expected to close before the end of ...

  • Article

    VF wants to be more agile and digital


    After releasing VF Corporation ’s figures for the second quarter ended on Sept. 30, the group’s management said it felt that the worst of the Covid-19 crisis is over by now, but pointed out that the crisis will be prolonged, that the situation is going to be “volatile,” and ...

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    VF goes back into the black


    After recording a loss and steep declines in revenues during its first fiscal quarter, VF Corp. bounced back in the second quarter, ended on Sept. 26, with a smaller decline in sales and a return to profits. The management said that year-to-date results have surpassed its expectations across all ...

  • Article

    Reorganizing the top management, VF names Steve Murray president of TNF


    VF Corporation is changing its management structure to suit changes in the way it does business, notably by dividing its brand portfolio into Core Brands and Emerging Brands and by getting them to be managed differently to help them achieve their full potential. Until now, the operations of its ...

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    VF expects some improvement in the second quarter


    Despite posting steep declines in revenues and earnings for its first quarter ended on June 30, the management of VF Corp. insisted that the company is in a strong position to get through the coronavirus pandemic because of its “financial and operational rigor” and the progress it has made ...

  • News briefs

    WFSGI proposes task force for digitalization of product labels


    In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting ...

  • Article

    Facebook boycott gains ground in the sports sector


    Big sports brands like Adidas , Arc’teryx , Lululemon , Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to ...

  • News briefs

    VF creates a new role for Greater China


    VF Corp. has announced that it will soon appoint its first president for Greater China, responsible for Mainland China, Hong Kong and Taiwan. The name of the executive appointed to this role will be unveiled later this summer. Other big sports companies like Adidas and Nike already ...

  • News briefs

    More backing for “Black Lives Matter”


    Doubling up on its “For once, don’t do it” message one week ago on Twitter to protest the murder on May 25 of George Floyd, Nik e announced that it will donate $40 million over the next four years to “organizations focused on social justice, education and addressing racial inequality ...

  • News briefs

    VF Corp. looks at virtual reality


    VF Corp. is exploring virtual reality as part of its strong investments intending to become “hyperdigital.” Cemtrex has announced that it has received an order from VF to create a virtual reality (VR) application. The VR application, which is due to be delivered within the current quarter, ...

  • Article

    VF claims it can hike through the Covid storm easily


    In releasing its financial results for the fourth quarter ended on March 31, the management of VF Corp. insisted that the company is in a better position than some of its competitors to navigate through the “storm” caused by the coronavirus pandemic for several reasons, including good liquidity, a ...