Financial reporting

Lululemon raises FY outlook; will aim to accelerate its unaided brand awareness

By 2023-09-01T07:09:00

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Lululemon, with so many aspects of its balanced approach moving ahead positively, wants to grow its unaided consumer brand awareness around the globe. The company, while keeping its marketing spend “relatively stable,” intends to make further brand investments in H2 that will focus on digital media, in-store and targeted television ...

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