All Fitness articles
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News briefsMyprotein activewear enters Footasylum stores in the UK
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
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News briefsTonal ties Star Wars film to fitness push
The AI-powered home gym partners with Lucasfilm for exclusive member workouts tied to The Mandalorian and Grogu, which opens May 22.
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ArticleReport: Europe’s fitness market breaks records in 2025
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
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News briefsAmazfit locks in exclusive Hyrox wearables role
Zepp Health’s Amazfit secures a three-year global deal with Hyrox, locking out wearable rivals from the fast-growing fitness racing series.
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ArticlePeloton: “Let Yourself Go” with Hudson Williams
The latest “Let Yourself Go” chapter casts a rising star to pitch the Tread+ as a platform — and sell a feeling, more than a product.
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News briefsR.A.D footwear partners with Rogue Invitational event
The training shoe brand secures a two-year headline sponsorship at the annual CrossFit and strongman competition held in Aberdeen, Scotland.
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ArticleStrava and Mars team up on pet fitness
The world’s largest fitness social network partners with Mars on a pet activity challenge program – and uses the data to push for pet-friendly cities.
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News briefsXponential Fitness explores sale
The boutique fitness franchisor has hired Jefferies to run a formal process. A board shake-up signals urgency.
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ArticleOura’s big bet on gesture control
Oura’s ring may soon do more than track you. Gesture control could turn it into your everyday remote.
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ArticlePlaylist and EGYM close $7.5bn fitness merger
The deal, backed by $785m in new equity, unites Mindbody, ClassPass and EGYM’s smart equipment under a single global fitness platform.
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News briefsFrasers Group launches Everlast Gyms+ in UK
Frasers Group rolls out tiered premium gym concept with boutique-style studios, Nike Strength equipment and HYROX centers across the UK.
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News briefsUS wearable brand Whoop signs Premier Padel deal
The Boston-based wearable brand will equip all athletes on the circuit and extend into coach education via the FIP Academy.
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ArticleSleep tech brand Eight Sleep joins IRONMAN Europe
The US sleep tech brand will activate at IRONMAN Europe races as the organizer expands its partner portfolio beyond traditional triathlon categories.
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ArticlePeloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
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ArticleChanges in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
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ArticleSportl launches app with £250k pre-seed backing
London startup targets gym studios and flexibility-seeking users with a no-subscription booking model, backed by £250,000 in pre-seed funding.
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News briefsRoxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
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ArticleCrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
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ArticleNext-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
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ArticleIndoor cycling app Rouvy lands Giro d’Italia deal
Czech indoor cycling platform Rouvy secures official training partner status for the Giro d’Italia and other RCS Sports events.
