Asics posted record revenue in its Europe, Middle East and Africa region for 2025, reaching €1.2 billion and marking 18.4 percent growth over the prior year.
The Japanese brand reported gains across every product category and distribution channel, according to results released today. SportStyle drove the strongest performance with 44 percent growth, while Performance Running, Tennis, Indoor and Apparel all posted increases.
The performance validates the brand’s shift toward lifestyle-oriented products alongside its technical running heritage. Market data from Circana shows Asics holds the number one position in Performance Running Footwear across France, Germany, Italy, Spain and the United Kingdom for the 12 months ending December 2025.
Distribution strength across all channels
Wholesale partnerships delivered 22.5 percent year-over-year growth, while Asics EMEA’s owned retail network grew 8.2 percent. E-commerce revenues advanced 10 percent compared to 2024. The multi-channel performance suggests the brand has balanced direct-to-consumer expansion with traditional wholesale relationships – a dynamic that has created tension for several athletic brands as they pursue higher-margin owned channels.
Market share gains in core sports
Beyond running, Asics gained market share in what it terms Core Performance Sports – tennis, indoor court sports and padel – as well as SportStyle during the 12-month period ending December 2025, according to Circana data.
EMEA Chief Executive Carsten Unbehaun attributed the results to retail partner commitment and stated the brand is positioned to accelerate growth in 2026. He referenced Asics’ founding philosophy, Anima Sana In Corpore Sano (“a sound mind in a sound body”), as driving the company’s mission to encourage movement. The EMEA region represents a critical market for Asics as it competes against larger rivals including Nike and Adidas while defending category leadership in technical running from emerging challengers.
A full report will be published later by Sporting Goods Intelligence Europe, with a deeper financial breakdown.
