Asics acquires US race platforms through its subsidiary Race Roster

Asics Corporation announced that its subsidiary Race Roster US has acquired two US race registration platforms, including GetMeRegistered and another undisclosed provider, as the Japanese brand strengthens its position in the American running market.

Race Roster US signed an asset transfer agreement with SPay, Inc. for GetMeRegistered and a separate asset purchase agreement with the unnamed platform provider, Asics said in a February 2026 announcement.

The acquisitions support the company’s Mid-Term Plan 2026 priority of “expanding the running ecosystem” by providing race-centered digital services that enhance brand experience and support runners’ goals. Asics said the deals will help expand its reach among US runners and accelerate brand communication while increasing product recognition.

Midwestern platform gives Asics regional foothold

GetMeRegistered, which handles everything from race registration to results management, has built its business primarily in America’s Midwest. The platform’s strength lies in its long-standing relationships with race organisers – what Asics called “a competitive edge” in its announcement.

The acquisition gives Asics an established foothold in a region where it faces stiff competition from Nike, Brooks and other running specialists. Control of the registration infrastructure means the Japanese brand now has direct access to runner data and can begin engaging potential customers months before they toe the starting line.

“The United States is one of the most important markets,” Asics said, adding that the deal would help it “solidify a strong presence as a race registration platform company in the United States.”

Building a global registration empire

The acquisitions mark Asics’ latest move in a systematic campaign to control the infrastructure of competitive running. Since 2019, the Japanese brand has been methodically acquiring race registration platforms across key markets, positioning itself as the global gatekeeper between runners and their events.

What began with Canada’s Race Roster has evolved into a coordinated global strategy: Europe’s Njuko in 2022, followed by platforms in Spain and Thailand, and now two US providers including GetMeRegistered. Each acquisition places Asics at the centre of the running ecosystem, controlling the digital gateway that connects millions of runners to races.

By owning the registration infrastructure, Asics transforms from footwear seller to community architect. The brand now sits between runners and their goals, integrating race data with its Runkeeper app and OneASICS programme to create a closed loop from training through race day and beyond.

The company disclosed no financial terms, but the pattern is clear: Asics is building the rails on which the global running community travels.