China’s leading down clothing brand, Bosideng, reports double-digit growth in revenue and profit for FY 2024/25.
China’s leading down clothing brand, Bosideng International Holdings, reports double-digit growth in revenue and profit. With strong demand for classic and lightweight jackets, plus a strategic push into functional year-round fashion and AI-powered innovation, the company is expanding its market presence beyond the winter season.
Bosideng has also reported a 14.3 percent increase in net profit to ¥3.51 billion (€424.71m) for the 2024/25 fiscal year (ended March 31). In the previous year, this figure was ¥3.07 billion (€371.47m). Despite a decline in gross margin of 2.3 percentage points to 57.3 percent, Bosideng was able to significantly increase its profits, thanks to efficient cost control and stable demand, among other things.
Highlights
- Operating profit: +12.9 percent to ¥4.97 billion (€601.37m)
- Revenue: +11.6 percent to ¥25.90 billion (€3.13bn)
- Equity ratio: around 64 percent (up 9 percentage points)
Branded down apparel remains core segment
Around 83 percent of consolidated sales came from the branded down apparel business, whose sales grew by 11 percent to ¥21.67 billion. The most important new products included:
- Sun-protective clothing (a new spring/summer category)
- Metamorphosis – a sporty, technical windbreaker collection
- An expansion of the Polar Workwear series
With this product diversification, Bosideng is increasingly positioning itself as a supplier of year-round functional clothing. According to management, functional sports fashion is considered forward-looking – especially with regard to expansion beyond the winter season. Bosideng itself speaks of a “strategic transformation toward technology and function.” In addition to material innovation, the company is increasingly focused on AI-supported product development and digitilization along the entire value chain.
