All Gym buddy articles
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ArticleAim’n hits SEK 500m in 2025 as it moves away from influencer marketing
Sweden’s Aim’n sees 30% growth in 2025 after dropping influencer campaigns, streamlining operations, and expanding via marketplaces and own retail.
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News briefsAdidas partners with Bumble to tackle “gymtimidation”
Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...
