All Huski Wear articles

  • Article

    Huski Wear becomes the apparel partner of the Swedish alpine ski team

    2021-05-04T15:44:00Z

    Huski Wear, a brand-new Swedish brand of outerwear, is going to replace Helly Hansen as the clothing partner of Team Sweden Alpine, the Swedish alpine ski team, starting on July 1. As part of the partnership, Huski Wear has pledged to support the development of skiing among the Swedish youth. ...

  • Huski Wear trio
    News briefs

    Huski Wear, a new Swedish-based skiwear brand

    2020-09-29T16:52:00Z

    With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...