All Keds articles
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News briefs
Designer Brands appoints Deckers veteran as Brands President
Source: Designer Brands Andrea O’Donnell Andrea O’Donnell has been appointed Brands President and Executive Vice President of Designer Brands, effective Jan. 29, 2024. O’Donnell will be responsible for all of Designer Brands Inc.’s owned and licensed brands, which include Keds, Topo Athletic, Hush Puppies, Le Tigre and ...
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Article
Wolverine Worldwide accelerates transformation plan
Wolverine World Wide, Inc., the owner of a large brand portfolio, including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies and Wolverine, announced actions to accelerate its ongoing strategic transformation into a “brand-led and consumer-obsessed growth company.” Chris Hufnagel, President and CEO, said: “We are moving with speed and urgency to ...
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Article
Wolverine’s new CEO to spearhead turnaround as Q2 results tumble
Chris Hufnagel, who was yesterday named the President and CEO of Wolverine Worldwide, Inc (WWW) with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and ...
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Article
Wolverine explores options for Sperry as Q1 beats forecasts but conditions tighten
Wolverine Worldwide reported better-than-expected first quarter results and said it was exploring options for its Sperry footwear and apparel brand as it works to reshape its business amid a deterioration in market trends since the start of the year, macroeconomic concerns and a cold spring selling season that has hit ...
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Article
Evolving Wolverine Worldwide forecasts meaningful profit progress in H2
Wolverine Worldwide, having already taken numerous actions in Q4 that included staff cuts and the divestiture of its Keds business, is targeting flat to 2 percent sales growth in FY23 and a 210-basis point improvement in adjusted gross margin to approximately 42.0 percent as it continues to transform its business, ...
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News briefs
Wolverine sells Keds to North American retailer
Wolverine Worldwide has divested Keds, which it acquired in 2012 as part of its $1,249.5 million acquisition of the assets of the former Performance Lifestyle Group (PLG), for $83.6 million in cash to North American retailer Designer Brands Inc. The sale also includes the Pro-Keds athleisure brand and Keds’ e-commerce ...
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Article
Wolverine Worldwide’s profitability will be impacted by inventory reductions
Wolverine Worldwide reduced its Q4 inventory total from the prior quarter by 8.5 percent to $805 million, but the effort is forecast to weigh negatively on the company’s FY22 and Q4 adjusted diluted earnings. Wolverine says final earning results, when reported next month, will be at the low end of ...
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Article
Wolverine Worldwide announces divestitures, staff cuts
Driven by a focus on increasing long-term shareholder value, Wolverine Worldwide is divesting or licensing its Keds brand and Wolverine leather business segments and is initiating an unspecified headcount reduction. The staff cuts are projected to result in approximately $30 million in savings for the company in 2023, and the ...
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Article
Wolverine establishes new brand structure, sets bigger focus on profit
Shares in the Merrell, Saucony, Keds and Sweaty Betty declined more than 34 percent yesterday after the company missed its third-quarter earnings target and lowered its guidance for the FY. Wolverine World Wide Inc.’s shares are down 59 percent year-to-date. The full-year outlook calls for 14 percent currency-neutral revenue growth ...
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News briefs
Wolverine sells Champion footwear license to HanesBrands
Wolverine Worldwide has announced that its wholly-owned subsidiary Keds, LLC has sold the Champion trademarks for footwear in the U.S. and Canada to HanesBrands Inc (its licensee for over 35 years) for $90 million in cash. As part of the agreement, Wolverine retains a perpetual license to continue using the ...
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Article
Ortholite hires chief brand officer
Source: Ortholite Kristin Kohler Burrows U.S. insole specialist OrthoLite has hired Kristin Kohler Burrows as its new chief brand officer, a newly created position. Burrows joins the OrthoLite and Cirql teams with experience at footwear brands including Converse, Keds, Adidas, Fila and G.H. Bass, and was most ...
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Article
Sweaty Betty delivers for Wolverine as Q4 revenues rise
Wolverine Worldwide swung to a better-than-expected annual profit and narrowed final-quarter losses, boosted by its recent acquisition of Sweaty Betty, the U.K.-based brand of women’s fitness apparel, and it forecast sales growth of 15-18 percent for 2022. The Michigan-based owner of Merrell, Saucony, Sperry, Keds and other brands reported a ...
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Article
Chemicals and coronavirus weigh on Wolverine’s results
(OIC) The group’s two biggest footwear brands, Merrell and Sperry, helped Wolverine Worldwide finish the last year on a high in terms of revenues, with both of them scoring growth in the mid-teens for the fourth quarter ended on Dec. 28. The company also benefited from an acceleration in direct-to-consumer ...