All Kelme articles
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News briefsKelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
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News briefs
Kelme’s Spanish distributor is fighting for life
According to Diffusion Sport, New Millennium Sports has asked the third commercial court of Alicante, in the Spanish autonomous community of Valencia, to allow it to enter into bankruptcy protection proceedings. The former owner of the Kelme brand, which has a contract for its dstribution in Spain, seeks to avoid ...
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News briefs
Kelme to replace Adidas as Watford’s kit sponsor
Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which ...