All Kelme articles

  • Kelme
    News briefs

    Kelme centralizing operations

    2025-12-15T17:39:00Z

    Back under European control, the Spanish sportswear brand is looking for synergy.

  • News briefs

    Kelme’s Spanish distributor is fighting for life

    2021-10-28T15:50:00Z

    According to Diffusion Sport, New Millennium Sports has asked the third commercial court of Alicante, in the Spanish autonomous community of Valencia, to allow it to enter into bankruptcy protection proceedings. The former owner of the Kelme brand, which has a contract for its dstribution in Spain, seeks to avoid ...

  • News briefs

    Kelme to replace Adidas as Watford’s kit sponsor

    2020-05-12T17:08:00Z

    Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which ...