Kelme has signed a £10 million (€11.3m-$12.3m) kit deal with Watford, a professional football club that competes in the English Premier League. The news was first unveiled by The Athletic on May 10. The new four-year deal with the Spanish sports brand will replace the current contract with Adidas, which expires at the end of the current season, after a three-year partnership. The new deal, which starts with the 2020/21 season, reportedly represents a fivefold increase on the previous contract.

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