Latest Developments Adidas – Page 16
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Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
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Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
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Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
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The last Dassler leaves the Adidas Group
Frank Dassler, general counsel and chief compliance officer at the Adidas Group, left the company at the end of January, although he will continue to advise the group and to represent it in international organizations.Dassler's appointment at the Adidas Group in 2004 raised some eyebrows since he is the grandson ...
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Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
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World Cup qualifiers favor Adidas and Nike
Adidas has taken an early lead in the World Cup, at least in terms of the number of teams to be outfitted by the German brand, after the last qualifications for the finals were played last week.With eleven teams to wear the Three stripes, Adidas is slightly ahead of Nike ...
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Amazon launches private label activewear
Amazon has gone ahead with the launch of its private labels for sports products, with three brands at three distinct price points – at least one of them at price levels in the same range as some of the international brands sold by the online retailer.The three brands include Goodsport ...
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Adidas outperforms in North America
The Adidas Group's expansion has been hampered by weakening retail trends in Europe and infrastructure bottlenecks in North America in the third quarter, leading to a sales increase at the lower end of its projection, but the company still delivered ample rises in sales and profits.The German group's turnover jumped ...
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Adidas appoints three European country managers
After the reshuffle implemented in the Adidas Group's European management structure nearly two months ago, the company has appointed three of its own staff as country managers in France, Iberia and Italy.Nicolas Favre has taken over at the start of this month as country manager in France. He joined the ...
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Adidas starts customized shoe production
Adidas is preparing to sell in London and Paris the first batches of customized running footwear made at its automated Speedfactory in Ansbach, Germany. The company is launching the AM4 project, which stands for “Adidas Made For” and consists of running shoe models designed for runners, in six cities.The shoes ...
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Adidas rejigs European management
The Adidas Group is replacing its managing directors in France, Iberia and Italy, as part of a management reshuffle that saw these three executives assume more international functions while the group's European structure has been streamlined.Under the latest structure, which has just become effective, the Adidas Group's business has been ...
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Adidas and Puma deploy stores in India
Growing Indian demand for training and athleisure products is fueling increased sales in the country for some of the leading international brands, which are starting to deploy their own stores in the country.The Adidas Group reportedly achieved the strongest gains as its sales reached 1,513 crore rupees (€195.8m-$231.8m) for the ...
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Adidas charges ahead
While two leading rivals are cutting back and rejigging their organization, the Adidas Group continued to charge ahead with sharp gains in sales and adjusted operating profit for the second quarter, spread across all markets other than Russia.The group had already made it clear through an upgraded guidance last month ...
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Adidas raises guidance, sells CCM Hockey
The Adidas Group has again raised its guidance for the full year, after its sales increased by 20 percent to €5.0 billion for continuing operations in the second quarter, up by 19 percent in constant currencies, and operating profit surged by 18 percent to €505 million.The group issued preliminary figures ...
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U.S. consumers prefer to buy Nike on Amazon than Foot Locker
Surprisingly, U.S. consumers preferred to buy Nike products on Amazon than at Foot Locker stores in the first half of this year. According to a new survey conducted by UBS among 1,000 American consumers, their preference for Amazon rose to 13 percent of the sample during the period from 10 ...
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Competing with Amazon, Zalando goes premium
Zalando, which is also a major client for sports apparel and footwear brands in Europe, suffered one of its worst days of trading in more than two years, with the share price dropping by 8.2 percent, as the German-based e-commerce giant reported an unexpectedly strong slowdown in its growth. In ...
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Nike to work more closely with Amazon and Zalando
Zalando has unveiled plans to double in size by 2020, raising its annual sales from €3.6 billion to €7.6 billion, as part of an ambitious new strategy that will include providing new services to brands like Adidas and Nike. Founded in Berlin in 2008, the German company has quickly expanded ...
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Adidas reshuffles the top deck
The executive board of the Adidas Group has been reshuffled with two new members announced last week, adding up to three appointments and two departures after Kasper Rorsted's arrival as chief executive in October. The changes have entailed the appointment of a new managing director for the Adidas Group in ...
