Latest Developments Adidas – Page 8
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ArticleAdidas braces for a hard year ahead after a difficult 2022
In a press release on Feb. 9, Adidas warn of considerably lower revenues in 2023. If Adidas decides not to repurpose Yeezy prduct, 2023 could see an operating loss as low as €700 million.
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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ArticleAdidas merges Canadian and U.S. businesses
Retail Insider reported Jan. 10 that Adidas is merging its U.S. and Canadian operations. According to the report, the new combined North American headquarters will be the current U.S. headquarters in Portland, Oregon. In 1993, the company established its U.S. operations in Portland and moved to its existing North Portland ...
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ArticleAnalysis: Sporting Goods Industry stocks suffer double-digit market cap decline
This exclusive analysis shows the development in the market capitalization of the top 87 stock-listed sporting goods companies.
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ArticleAnalysis: Sporting Goods Scorecard Q3 2022 – The top performers by sales and profit
Our Q3 Scorecard includes the revenue and profit development of 42 major sporting goods companies.
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ArticleCompanies call on European Commission to revise REACH regulation
22 global companies have called on the president of the European Commission to reverse the decision to postpone the revision of REACH to Q4 2023.
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ArticleFormer head of Yeezy-Adidas innovation lab launches FCTRY LAb with $6 million fundraising
Former Yeezy-Adidas Innovation Lab head Omar Bailey and Abhishek Som, a former Wall Street and private equity executive, have co-founded FCTRY LAb, a BIPOC-led, Los Angeles-based footwear prototyping lab and venture studio that aims “to democratize sneaker production and open-source innovation for emerging and established designers and brands of all ...
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ArticleWorld Cup 2022: FIFA expects $6.4bn record revenues
During the month-long 2022 World Cup, the eight kit sponsors want the game to take center stage. FIFA’s decisions could derail that plan.
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ArticleFoot Locker raises FY outlook, decides to exit some geographies
Citing better-than-expected third-quarter results, plans to further realign its brand portfolio and a strategy to move to 300 non-mall locations by 2024, Foot Locker today raised its full-year outlook. The retailer, which has decided to abandon a fourth quarter entry into Japan and exit joint ventures in Benelux and Eastern ...
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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ArticleAdidas slashes FY outlook again
Faced with a myriad of issues that need addressing in the coming financial year under the leadership of newly named CEO Bjørn Gulden, Adidas today cut its FY22 guidance for the third time since July 26. Three weeks after its last outlook adjustment on Oct. 20, the group today reduced ...
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ArticleGulden returns to Adidas as CEO, Freundt heads Puma with immediate effect
Source: Maria Bayer / Puma CEO of Adidas from Jan. 1, 2023: Bjørn Gulden, currently CEO of Puma (until Nov. 11) On Nov. 8, the Adidas AG supervisory board announced the successor to its CEO Kasper Rorsted: Bjørn Gulden will be member and chairman of the executive ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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ArticleAdidas severs ties with Kanye West
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said concisely in its official statement.
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ArticleAdidas cuts guidance again, unveils "business improvement program" after weak Q3
Adidas cut its full-year guidance for the second time in three months and announced a new “business improvement program” after preliminary results for the third quarter showed sales were hit by a “strong” double-digit decline in Greater China and profits shrank in the wake of nearly €300 million in one-off ...
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ArticleAdidas completes second share buyback program in 2022
Adidas has completed its second share buyback program this year. On March 1, 2022, the company announced the launch of another share buyback program in mid-March to return cash proceeds from the Reebok divestment to its shareholders. In the period between March 14 and Oct. 10, 2022, the company repurchased ...
