Latest Developments Nike – Page 7
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ArticleSports stocks rose by 10.8% in Q3
The sporting goods sector confirmed its resilience in the third quarter of 2020 with an average increase of 10.8 percent in the public companies’ share price between June 30 and Sept. 30. Comparatively, two relatively bullish American indexes, the Dow Jones 30 and the S&P 500, posted gains of only ...
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ArticleNike’s shares surge on strong e-commerce and European rebound
The Nike group’s share price rose by more than 8 percent in after-hours trading on Wall Street, hitting an all-time record of $130 when the stock exchange opened this morning, after it presented good results for its first fiscal quarter ended on Aug.31, which included an 82 percent jump in ...
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ArticleMarket Analysis: The sports apparel market
We show you who are the winners and losers in the market.
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ArticleExecutive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
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ArticleMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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ArticleNike realigns management for digital DTC, places EMEA under Grebert
Nike will be making several changes to its top management and operating model in keeping with the “Consumer Direct Acceleration” (CDA) policy it announced in June while releasing its latest financial results. The Nike brand’s regional divisions will remain as they stand, but two of them will be swapping out ...
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Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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Facebook boycott gains ground in the sports sector
Big sports brands like Adidas, Arc’teryx, Lululemon, Puma and Reebok have joined many others in the last few days in boycotting Facebook in response to a call by six civil rights group to stop advertising on the leading social network in order to prompt it to ban fake news and ...
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ArticleAnalysis: Sporting goods industry stocks rebound 34.5% in Q2
Investors are evidently persuaded now that the sporting goods sector will recover from the Covid-19 crisis better than others. The share prices of the public companies in the sector went up on average by 34.5 percent between the end of the first quarter and the end of the second quarter ...
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ArticleAnalysis: Digital accelerates at Nike after a poor quarter
Nike has decided to accelerate the digital development of its “consumer-direct offence” program after suffering a 36 percent currency-neutral drop in group revenues for the fourth quarter of its financial year, ended May 31. The rate of decline would have been steeper without the fruits of its earlier investments in ...
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Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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Interesting anti-virus action online
Provided that they have sufficient staff at their warehouses, brands are still able to sell products online that cannot be sold by retailers whose stores are closed because of national coronavirus lockdowns. In a nice gesture of solidarity, brands like Ortovox and Leki in Germany are giving a portion of ...
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ArticleDecathlon, Nike and others make anti-virus gear
(Updated on April 8) After a successful experiment in Italy (see our previous issue), Decathlon is working with the same Italian 3D printing specialist to adapt its Easybreathe snorkeling masks for the production of respiratory masks that it is donating to hospitals in France and Spain. It has taken all ...
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ArticleNike’s anti-coronavirus playbook works out
Nike’s share price rebounded strongly when the New York Stock Exchange opened on Wednesday morning after the release of the company’s third-quarter results at the end of the previous day. It opened at $80.11 as compared to $66.75 on Tuesday morning and $72.16 on Tuesday evening, partly aided by a ...
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Sports brands celebrate women
A number of sports brands celebrated International Women’s Day on March 8.
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ArticleForced labor in China for some sports brands?
Several Chinese factories under foreign contract appear to be resorting to forced labor from ethnic minorities. The suspicion stems from a report on the plight of China’s Uyghurs and other minorities recently released by the Australian Strategic Policy Institute (ASPI) – a self-described non-partisan think tank founded in 2001 to ...
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ArticleCoronavirus depresses Adidas’ and others’ sales in China
COVID-19 or the novel cronavirus, as the virus is now named, has already infected more than 79,000 people in 30 countries around the world, according to the World Health Organization, but it remains largely concentrated in China. While it has been expanding at a slower rate recently in the country, ...
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A new executive team at Nike
John Donahue, the new chief executive of Nike, has installed a new leadership team to replace the one that accompanied the outgoing CEO, Mark Parker, from April 1 onward. Two former Parker lieutenants, Eric Sprunk and Elliott Hill, will retire from the company later this year. Like Trevor Edwards, who ...
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A rule change to deal with Nike’s Vaporfly
In response to controversy over Nike’s Vaporfly running shoe and the bouncy carbon-fiber plate inserted in its sole, World Athletics has instituted new regulations on athletic footwear worn for competition (For background, see SGI Europe – Vol. 31 n°2+3 of Jan. 24).
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ArticleNike and Adidas trigger distinct emotions
In an interesting exercise, CMDsport has pitted the top two sports brands against each other in a survey of 5,491 Spaniards who read its publications. At stake were the “emotions” that these brands inspire. The Spanish trade paper developed a list of 34 such emotions or perceptions and asked participants ...
