Latest Headlines – Page 393
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Polo Ralph Lauren has forged a five-year agreement to become...
Polo Ralph Lauren has forged a five-year agreement to become the official apparel outfitter for the USGA and the U.S. Open Championship. The brand will dress up all USGA committee members and staff and more than 5,000 volunteers at the golf championship. Additionally, the company will serve as the event's ...
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TaylorMade-Adidas Golf has a new five-year agreement, worth more than...
TaylorMade-Adidas Golf has a new five-year agreement, worth more than 20 million Swedish kronor (€2.3m-$3.1m,) to be the new official distributor for the Swedish Golf Society (SGF). The agreement is valid through the 2016 Olympic Games in Brazil. TaylorMade will, in addition to supplying equipment, clothes and shoes, assist golf ...
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Anna Nordqvist, the 23-year-old Swedish-born golf player stationed in the...
Anna Nordqvist, the 23-year-old Swedish-born golf player stationed in the U.S., has agreed to endorse Cobra Golf for her equipment. She has been sponsored for clothing and footwear by Puma, the new parent company of Cobra, since 2009.
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Adidas will replace its sister brand Reebok as the sponsor...
Adidas will replace its sister brand Reebok as the sponsor of an important French football team, RC Lens, from the 2011-12 season. The decision is part of the Adidas Group's strategy to focus Reebok on the fitness and training segments and reinforce Adidas's presence in the team sports business. While ...
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Kelme is associating its name with numerous sports events in...
Kelme is associating its name with numerous sports events in Spain. After acting as official sponsor of the first edition of Mundialito Marca, a futsal championship in Zaragoza held Dec. 26-30, it is now the official technical sponsor of the Copa del Sol de Futbol, an international tournament being played ...
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Exceed Company, the Chinese firm that owns the Xidelong brand,...
Exceed Company, the Chinese firm that owns the Xidelong brand, was honored by the China's National Productivity Center of the Leather and Footwear Industry on Jan. 8. Exceed said that it was named one of China's top 10 athletic footwear businesses and one of the 100 most valuable footwear brands ...
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The figure skater and Olympic champion Katarina Witt will be...
The figure skater and Olympic champion Katarina Witt will be receiving this year's Ispo Cup, which honors retired professional athletes who work to benefit sports and social projects. Witt started the foundation Katarina Witt Stiftung in 2005 to help disabled children gain more mobility. She is also the chairwoman of ...
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Puma has launched a worldwide Facebook campaign coinciding with the...
Puma has launched a worldwide Facebook campaign coinciding with the introduction of its new Puma King Finale football boot and apparel range. Fans can make their own posters copying Puma's ads, declaring what they are the ?king of.?
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Shimano Europe has given €50,000 to A Chacun Son Everest...
Shimano Europe has given €50,000 to A Chacun Son Everest (?everyone has his Everest?), a foundation whose goal is to help children with leukemia and cancer. The foundation uses educational, sportive and other challenges to help the children regain confidence. It was founded in 1994 by Christine Janin.
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The International Ski Federation (FIS) has been hit by a...
The International Ski Federation (FIS) has been hit by a lawsuit filed in a Swiss court in Bern by the Austrian ski manufacturing company recently set up by Sport 2000 International following its refusal to allow Fischer from putting the Sport 2000 brand name on skis worn in the ski ...
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The Nasdaq Stock Exchange has notified Cybex International that it...
The Nasdaq Stock Exchange has notified Cybex International that it is not meeting the requirements for continued listing on the exchange. The company's shares have been suffering since December, when a court ruled that Cybex had to pay $66 million to a woman who had been injured using its equipment ...
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Eight years after its original application, Spyder has been granted...
Eight years after its original application, Spyder has been granted trademark rights in China. This will allow the American sports apparel company to take action against counterfeiters and give it standing in court and among administrative agencies in the country. The sales value will rise for Spyder's retailers now that ...
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Orage will not hold its traditional party at the Ispo...
Orage will not hold its traditional party at the Ispo trade show in Munich. It will instead donate the funds for the organization of the event to a charitable foundation, Alpine Initiatives. The Canadian skiwear company will invite people visiting its booth to make donations to the foundation, whose aim ...
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Attendees at Ispo are invited to join the Sustainability Working...
Attendees at Ispo are invited to join the Sustainability Working Group of the European Outdoor Group for a breakfast at 8 a.m. on Monday, Feb. 7. The meal continues the breakfast workshop series in the Käfer Stüberl restaurant at Ispo's East Entrance. It will present feedback form the companies that ...
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The Outdoor Retailer Winter Market set a record last month,...
The Outdoor Retailer Winter Market set a record last month, selling 349,950 square feet of exhibition space. Preliminary figures show that attendance was up by 11 percent for buyers and by 16 percent overall, consistent with the increases seen at last year's Summer Market. The All-Mountain Demo drew more than ...
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Bread & Butter announced record attendance at its show in...
Bread & Butter announced record attendance at its show in Berlin last month, but its organizers continue to withhold precise figures. They would only say that they received more than 90,000 registrations from professional visitors and sent out the corresponding number of tickets to over 100 countries. A large number ...
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The B.A.S.E. Workshop, a new trade event in Biarritz, France,...
The B.A.S.E. Workshop, a new trade event in Biarritz, France, opened yesterday, serving as a meeting for professionals in boardsports and street culture. More than 60 brands are showing their collections through Thursday, and there will be an accompanying exhibition of international artists specializing in surf art and art featuring ...
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The seventh edition of the world conference on snow and...
The seventh edition of the world conference on snow and mountain tourism (Congrès Mondial du Tourisme de Neige et de Montagne) will be held in the French town of Grenoble on April 28-29 during the trade show Salon Interprofessionnel International de la Montagne. The conference is organized every two years ...
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Outdoor Sports Valley has announced that the next European Outdoor...
Outdoor Sports Valley has announced that the next European Outdoor Forum will again be held in Annecy on Oct. 11 and 12. The big dinner evening will be on Oct. 11 rather than on the eve of the show, making it possible for the delegates to attend all the activities ...
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Mario Chesi has passed away at the age of 76....
Mario Chesi has passed away at the age of 76. The Italian executive was instrumental in building up Arena as a major swimwear brand, especially on the Italian and French markets, after being approached by the late Horst Dassler in 1973. He left the business in 1996, following a serious ...
