Latest News – Page 20
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Adidas and Decathlon encourage shoe recycling to help women practice sports
Adidas and Decathlon have decided to jointly organize and finance a program intended to promote sustainability and women’s sports in France at the same time. In a first step, Decathlon has started offering customers at its 330 stores in France to drop off 25,000 used sports shoes by any brand, ...
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VF Corp. cuts sales guidance after a good quarter
VF Corp. - the owner of brands such as Vans, The North Face and Timberland - cut its sales guidance for the financial year ending in March 2022 to $11.85 billion from a previous $12.0 billion, as it once again lowered the forecast for its Active segment, led by Vans, ...
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Adidas has two other regional clusters in Europe
In addition to its creation of a ‘cluster’ for Southern Europe, which we reported about yesterday, Adidas has established similar regional clusters for Northern and Central Europe in the past few months. Cluster North is headed up by Kathryn Swarbick and includes the U.K., Ireland, the Benelux countries, Denmark, Norway, ...
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ArticleAdidas creates a new digital hub in Spain, while regionalizing Southern Europe
Adidas is creating a new international technological hub at its Spanish head office in Zaragoza to collect and process data for the development of its omni-channel operations on a wide scale and for other IT-related engineering capabilities, said a spokesman for the company, confirming a report in CMDsport. The number ...
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ArticleNike reviews changes in its distribution apparatus
On Jan. 19 Nike published a run-down of the changes it has made to its supply chain since mid-2020, when “consumers across all segments immediately shifted to digital engagement.” The company refers to this digital direct-to-consumer (DTC) operation as the “Sole Train” – no doubt a punning reference to Soul ...
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Chinese sports companies are doing relatively well
Some Chinese sports companies indicated that their results improved in the fourth quarter of 2021, just as China’s National Bureau of Statistics announced a better-than-expected increase of 4.0 percent in the country’s gross domestic products for the period, in spite of Covid and other challenges, leading to a growth in ...
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StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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ArticleNicole Otto leaves Nike to become TNF’s new global brand president
VF Corp. has named a digital expert, Nicole Otto, as global brand president for The North Face (TNF), based in Denver, Colorado. Next June, she will succeed Steve Murray, a British-born industry veteran who will be retiring this year, as planned, returning to the U.K. Murray had been promoted from ...
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ArticleMojo Vision partners with sports apps
Mojo Vision, a provider of smart contact lenses based in California, has established partnerships with five connected-fitness platforms: Adidas Running, the German sportswear company’s digital-tracking division; Trailforks, a trail-mapping service for cyclists and hikers; Wearable X, provider of smart haptic fitness apparel; Slopes, an iOS, Android and Apple Watch app ...
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ArticleNike beats Q2 estimates on strong North American showing
The Nike group reported higher-than-expected earnings and sales in the second quarter ended Nov. 30, as a strong performance in North America offset a continued slowdown in China and persistent, industry-wide supply chain challenges. In the quarter, Nike’s sales inched up by one percent to $11,357 million and were flat ...
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Moody’s upgrades Under Armour’s rating, pointing to opportunities outside North America
In May, Moody’s had upgraded its financial outlook for Under Armour from negative to positive and improved other metrics, considering that its turnaround had been successful. This time, it upgraded its debt ratings further following better-than-expected recent increases in sales and earnings. Moody’s again praised Under Armour for the significant ...
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ArticleAdidas releases its first NFT collection
As we reported earlier this month, Adidas has struck deals with three producers of non-fungible tokens (NFTs) on the Ethereum blockchain: Bored Ape Yacht Club (BAYC), gmoney and PUNKS comic. The fruit of those initiatives, a first collection of NFTs under the Adidas Originals brand of lifestyle products is slated ...
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ArticleNike acquires a London-based digital assets producer, RTFKT
Nike has acquired RTFKT (pronounced “artifact”), which the sportwear giant describes in its press release as delivering “next generation collectibles that merge culture and gaming.” The terms of the deal will not be disclosed, said NIke. Founded as a company as recently as January 2020 – by Benoit Pagotto, ...
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Adidas moves into the metaverse, and Ethereum
About two weeks after establishing partnerships with the cryptocurrency exchange Coinbase and the networked-gaming platform The Sandbox, Adidas has announced by tweet three new partners in its foray into the so-called metaverse. One is Bored Ape Yacht Club (BAYC), a collection of about 10,000 Bored Ape non-fungible tokens (NFTs) on ...
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ArticleAdidas strikes a cautious note after a 3.4% sales hike in Q3
Adidas toned down its expectations for full-year sales and earnings as the company’s growth slowed in the third quarter due to supply chain disruptions, Covid-related lockdowns in Asia-Pacific and a “challenging” market environment in Greater China. In the quarter, Adidas saw its sales edge up by just 3.4 percent to ...
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ArticleUA upgrades guidance after a good Q3
Under Armour upgraded its guidance while posting better-than-expected results for the third quarter ended Sept. 30, leading to a jump of more than 18 percent in its stock price, close to its 52-week record of $26.45. The company’s net earnings soared to $113.4 million, more than twice the analysts’ consensus ...
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ArticleAfter a Q3 sales miss, Columbia lowers FY sales outlook, raises profit forecast
Columbia Sportswear has lowered its sales outlook for the year but raised its profit forecast, despite weaker-than-expected third-quarter revenues due to supply-chain constraints. The group’s quarterly sales rose by 15 percent to $804.7 million, against forecasts of $862 million. Beating expectations, net income jumped by 60 percent to $100.6 million ...
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VF raises sales outlook although supply chain strains cap Q2 growth
VF Corp. lost more than 5 percent of its value on the stock market after it published its results for its second quarter ended Sept. 30 on Oct. 22, but it has regained some ground since. The management improved its guidance for this year’s revenues to $12.0 billion from $11.8 ...
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ArticleUA elevates Massimo Baratto as chief consumer officer in management reshuffle
Under Armour has promoted Massimo Baratto to the interesting new position of executive vice president and chief consumer officer, effective Nov. 1. He has been serving since May 2018 as managing director of the company’s EMEA region, based in Amsterdam. In conjunction with this announcement, UA said that he will ...
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Bernard Tapie, former owner of Adidas, has passed away
Bernard Tapie passed away on Oct. 3 after a four-year fight against cancer, only three days before a scheduled Oct. 6 verdict by a Paris Appeals Court over the controversial sale of Adidas to the late Robert Louis-Drefus in 1994. He was 78 years old. Tapie, a very popular French ...
