LATEST – Page 209
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News briefs
Sergio Tacchini is the technical sponsor of the 55th edition...
Sergio Tacchini is the technical sponsor of the 55th edition of Torneo Avvenire, the tennis tournament for players under 16 that will take place in June in Milan, at the Ambrosiano Tennis Club. This marks the second year the brand has partnered with the tournament.
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News briefs
Lacoste has launched a new and unconventional video for its...
Lacoste has launched a new and unconventional video for its “Crocodile Inside” campaign, where it shows a couple's anger dismantle the world around them as they argue. The featured couple appears to be on the verge of breaking up, with their home and surrounding buildings collapsing around them, but just ...
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News briefs
Puma Golf has signed Carlos Pigem to a shoe and...
Puma Golf has signed Carlos Pigem to a shoe and clothing deal. The European Challenge Tour player will wear pieces from Puma's SS'19 Collection as well as the brand's Ignite Pwradapt golf shoes. Pigem, who is 28 years old, turned professional in 2013.
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News briefs
Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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News briefs
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
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Short stops
Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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Short stops
Umbro will replace Hungaria as the technical partner of Stade...
Umbro will replace Hungaria as the technical partner of Stade de Reims, in a deal that will cover the next five seasons of the French first division football championship
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Short stops
Dale of Norway, now a property of Groupe Rossignol, has...
Dale of Norway, now a property of Groupe Rossignol, has renewed its sponsorship agreement with the Norwegian Alpine Ski Federation – until 2022
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News briefs
Adidas is releasing a Parley for the Oceans edition of...
Adidas is releasing a Parley for the Oceans edition of its Alphaedge 4D running shoe. The upper of the Alphaedge 4D Parley for the Oceans shoe is made with recycled ocean plastic debris. The shoe also features the Adidas 4D midsole, developed in partnership with Carbon. This midsole is produced ...
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News briefs
Arc'teryx, a brand of Amer Sports, is partnering with Leave...
Arc'teryx, a brand of Amer Sports, is partnering with Leave No Trace Center for Outdoor Ethics, an organization based in Boulder, Colorado, that helps protect the outdoors by teaching people to enjoy it responsibly. The partnership is carried on via Arc'teryx' “In My Backyard” grant program, which supports projects that ...
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Article
Adidas’ margins climb further, European sales lag behind
The Adidas Group continued to emphasize profit margins in the first quarter of 2018. Its net earnings from continuing operations went up by 16.5 percent to €631 million, and earnings per share actually leaped by 19 percent as the company continued its share buy-back program. Sales increased by only 6.1 ...
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Article
Adidas extends its contract with Real Madrid, paying dearly
Adidas and Real Madrid have agreed on a new contract that extends their partnership for eight more years, through June 2028. The parties have agreed not to disclose the value of the deal. According to various sources, it is worth between €100 million and €120 million a year, but Adidas ...
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Article
International sales lift Under Armour
Under Armour bounced back from a difficult period, reversing its year-ago loss of $30.2 million to post net income of $22.5 million for the first quarter of 2019. Sales rose by 2 percent to $1,205 million, topping analysts' expectations. Shares surged by 9 percent after the announcement.While North American revenues ...
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Article
Brunswick sells Life Fitness to a PE firm
Unlike VF Corp., which has spun off its jeans business into a new company owned by its shareholders, Brunwick Corp. has chosen the alternative of a straight sale of its fitness division to a New York-based private equity firm, KPS Capital Partners, for about $490 million in cash, following the ...
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Article
Nike adds a digital solution to a growing market
According to Nike, industry research suggests that 60 percent of the public wear shoes of the wrong size. In response, the Oregon-based sports behemoth has spent the past year working out a new selling scheme. In addition to branding, style, quality and materials, Nike is going to play up the ...
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News briefs
Anta Sports Products has announced that it has been selected...
Anta Sports Products has announced that it has been selected as a constituent stock of the Hang Seng China Enterprise Index, starting on June 17. The benchmark index includes the major Chinese companies on the exchange that has the biggest market capitalization and the highest liquidity. Furthermore, Anta was recently ...
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News briefs
VF Corp. will become almost entirely an active lifestyle and...
VF Corp. will become almost entirely an active lifestyle and workwear company with an annual turnover of around $11 billion following the approval by its board of directors of the spin-off of its two jeans brands, Lee and Wrangler, into a new company called Kontoor Brands. VF's shareholders will get ...
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News briefs
Jean-Philippe Torgue has set up his own consultancy, called Akuna,...
Jean-Philippe Torgue has set up his own consultancy, called Akuna, after collecting 25 years of experience in brand-building. He was a senior executive at major companies including VF Corp. and Amer Sports before setting up a European office for Phenix in 2017. He left the operation after a year and ...
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News briefs
The Adidas Group has three new members on its supervisory...
The Adidas Group has three new members on its supervisory board. At the company's annual general meeting on May 9, Thomas Rabe, Bodo Uebber and Jing Ulrich were elected to the board. Rabe has been the chief executive of Bertelsmann since 2012, Uebber is financial director of Daimler and Ulrich ...
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News briefs
VF Corp. is moving Jeremie Blondel from Vans to The...
VF Corp. is moving Jeremie Blondel from Vans to The North Face. Filling a newly created role, he will serve as vice president of sales for TNF in Europe, the Middle East and Africa with responsibility for the entire wholesale business in the region. Blondel will work under Jan van ...
