LATEST – Page 211
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News briefs
Under Armour has announced a partnership with the Turf Games,...
Under Armour has announced a partnership with the Turf Games, which will see the Turf Games Summer Festival rebranded as the “Under Armour Turf Games 2019.” The deal will also see the fitness brand serving as lead sponsor for all other Turf Games events in 2019, and technical apparel supplier ...
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News briefs
Umbro has extended its kit partnership deal with West Ham...
Umbro has extended its kit partnership deal with West Ham United through to the summer of 2023. The sportswear brand will remain as the official technical partner of the Premier League club, supplying all official playing kits, from first team to youth and schoolboy level, as well as training products ...
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News briefs
Nike Skateboarding has signed a new partnership deal with the...
Nike Skateboarding has signed a new partnership deal with the French roller and skateboarding federation (FFRS). As reported by the French newspaper L'Equipe, the sports brand will dress France's skateboard team until the Paris Olympics in 2024. The sport of skateboarding is set to make its Olympic debut at the ...
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News briefs
Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
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News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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Short stops
Umbro has extended its kit sponsorship of the Everton football...
Umbro has extended its kit sponsorship of the Everton football club, which plays in the English Premier League
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Short stops
Lotto is paying tribute to David Ferrer, the three-time Davis...
Lotto is paying tribute to David Ferrer, the three-time Davis Cup champion with Spain and a brand ambassador, with a limited-edition photo book
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News briefs
VF Corp. has become a signatory to the Fashion Industry...
VF Corp. has become a signatory to the Fashion Industry Charter for Climate Change, which means that the lifestyle group commits to net-zero emissions by 2050. VF owns a large portfolio of brands including The North Face, Timberland, Vans, Wrangler and others. The signatories of the charter also commit to ...
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Article
Adidas presents its first fully recyclable running shoe
Adidas has unveiled the new Futurecraft.Loop, a 100 percent recyclable performance running shoe that is meant to contribute to the global battle against plastic waste. The company has described the shoe as its “first running shoe that is made to be remade.” The Futurecraft.Loop is aimed at enabling a “closed ...
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News briefs
According to the Evening Standard, Nike will be moving its...
According to the Evening Standard, Nike will be moving its head office for the U.K. to more spacious quarters. Currently occupying 3,252 square meters on Wardour Street in London's Soho neighborhood – near its flagship store on Oxford Street – the company has now leased more than 5,574 square meters ...
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News briefs
Columbia Sportswear reported a jump in net earnings of 64...
Columbia Sportswear reported a jump in net earnings of 64 percent to $74.2 million for the first quarter of this year as revenues grew by 8 percent to $654.6 million, rising by 10 percent in local currencies. Footwear sales went up by 10 percent to $128.6 million, while apparel, accessories ...
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News briefs
Adidas has filed an appeal in a federal court in...
Adidas has filed an appeal in a federal court in Washington, D.C., to uphold its rights in its long-standing patent dispute with Nike over their knitted shoe uppers. Adidas is trying to reverse a Feb. 19 ruling by the appeals board of the U.S. Patent and Trademark Office which found ...
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News briefs
Brooks Running has settled a long-standing dispute with Anta Sports...
Brooks Running has settled a long-standing dispute with Anta Sports Products over the Chinese company's use of a chevron logo. The terms of settlement have not been disclosed. Brooks had opposed the registration by Anta of its logo in the U.S. in May 2014. For its part, Anta noted in ...
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News briefs
Nike has scrapped the Nike iD program for a new,...
Nike has scrapped the Nike iD program for a new, 3D customization platform called Nike by You. The new system generates real-time snapshots of customized shoes that can be shared and posted on social media. The Nike by You program started on April 15, offering the possibility to choose various ...
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News briefs
Adidas has released a very colorful, kaleidoscopic collection of Ultra...
Adidas has released a very colorful, kaleidoscopic collection of Ultra Boost sneakers and running apparel in collaboration with Missoni, the Italian fashion house known for its strong color combinations. The line pays tribute to the brand's founder, Ottavio Missoni, born in Dubrovnik, who represented Italy in the 400m hurdles in ...
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News briefs
Adidas has unveiled a bra and tights made with the...
Adidas has unveiled a bra and tights made with the company's Primeknit knitting technology. The knit construction of the new “Don't Rest Primeknit Lux” bra is meant to allow it to mirror the wearer's movements, for targeted comfort, flexibility and support. The new “Believe This Primeknit Lux” tights were developed ...
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News briefs
Puma is beta-testing its Fit Intelligence self-lacing sneaker. The company...
Puma is beta-testing its Fit Intelligence self-lacing sneaker. The company has been accepting tester applications from April 18 to 28 both online and through its training app, PumaTRAC (available via the Apple Store and Google Play). Testers were asked to test the sneakers and comment on their usability, design, engineering ...
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News briefs
After a number of systems from various helmet manufacturers were...
After a number of systems from various helmet manufacturers were launched on the market over the years claiming to cover rotational movements in the event of a fall and protect the brain, the Swedish company MIPS, the world's leading supplier of helmet-based safety technologies to protect against rotational movements, is ...
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News briefs
Much like Lululemon, another Canadian brand of yoga apparel, Lolë,...
Much like Lululemon, another Canadian brand of yoga apparel, Lolë, is now trying to build itself up as dual-gender brand. After launching it in North America last year, its first men's line is now being offered in Europe as well.
