LATEST – Page 253
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News briefs
Puma has teamed up with the singer, actress and producer...
Puma has teamed up with the singer, actress and producer Selena Gomez to design products and create marketing campaigns. She will first appear in Puma's latest campaign for the Phenom, a coming women's footwear range. The brand has already formed partnerships with several other women in the entertainment business in ...
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News briefs
Macron has announced a new multi-year agreement with Guinness PRO14,...
Macron has announced a new multi-year agreement with Guinness PRO14, the professional Rugby Union tournament for clubs from Scotland, Wales, Ireland, Italy and South Africa. The deal makes the Italian sportswear brand the official match kit and retail partner to the tournament. From the start of this 2017/18 season, the ...
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News briefs
Under Armour has launched a new #Wewill campaign, an evolution...
Under Armour has launched a new #Wewill campaign, an evolution of the brand's signature I Will. The theme of the campaign revolves around the inspiring and unifying power of sport. The video of the campaign features an array of Under Armour athletes including the late Muhammad Ali, Michael Phelps, Stephen ...
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News briefs
Faction Skis has announced the release of “This Is Home,”...
Faction Skis has announced the release of “This Is Home,” a 50-minute film about the freeskiing culture. The film, which features Faction athletes in their home mountains, tells the personal stories of the athletes in their environment in order to show what helped shape them as skiers. The featured athletes ...
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Short stops
Peak Sports will be the official supplier of uniforms for...
Peak Sports will be the official supplier of uniforms for the Brazilian Olympic team, replacing Nike under a new five-year contract
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News briefs
The German sporting goods industry association (BSI), the Adidas Group,...
The German sporting goods industry association (BSI), the Adidas Group, Polartec and Vaude are taking part in a three-year research project, funded by the German federal ministry of education and research, to try and reduce micro-particles shed when textiles made with synthetic fibers are washed. Along with micro-particles from many ...
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News briefs
Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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News briefs
Adidas has passed the Jordan brand as the second-largest sports...
Adidas has passed the Jordan brand as the second-largest sports footwear brand in the U.S. market, based on the athletic footwear report from the NPD Group for the year to date until August. The estimate marks a remarkable rise in the Adidas brand's footwear market share to 11.3 percent, compared ...
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Article
VF Corp. will acquire Dickies
VF Corp. has announced a definitive agreement to acquire Williamson-Dickie for $820 million in cash. A family-owned business, Williamson-Dickie designs and manufactures workwear apparel and footwear, which it sells under a number of brands including Dickies, Workrite and others. The acquisition is expected to be completed in the fourth quarter ...
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News briefs
Amer Sports has revised its growth target through 2020, prioritizing...
Amer Sports has revised its growth target through 2020, prioritizing sustainable profitable growth. Instead of a minimum mid-single-digit growth rate on an organic and currency-neutral basis, which would have taken its turnover up to €3.5 billion by 2020, it is now simply aiming for mid-single-digit growth. The group said the ...
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Adidas has completed the sale its CCM Hockey business to...
Adidas has completed the sale its CCM Hockey business to Birch Hill Equity Partners
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News briefs
Gary Bryant, who has been with Amer Sports for 14...
Gary Bryant, who has been with Amer Sports for 14 years, is going to serve as general manager for its cycling division, which includes Mavic and Enve, following the resignation of Bernard Millaud, who has led it for 15 years. Bryant, who is a British citizen, has served most recently ...
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News briefs
Adidas and Concepts, a progressive American streetwear retailer, a few...
Adidas and Concepts, a progressive American streetwear retailer, a few days ago launched a co-branded boutique at 73 Newbury Street, in downtown Boston. Featuring a minimalist design, the 1,500-square-foot store will offer trendy Adidas sneakers and performance shoes along with Concepts clothing. It will host art installations, DJs and other ...
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Short stops
Oberalp is going to open the second Italian Under Armour...
Oberalp is going to open the second Italian Under Armour brand store in Milan next Sept. 14, covering 340 square meters on Piazza Gae Aulenti, close to Nike's relatively new Italian head office
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News briefs
Fitbit finally presented its Ionic smartwatch, ready for delivery from...
Fitbit finally presented its Ionic smartwatch, ready for delivery from October and priced in the U.S. at $299.50, about $30 more than the original Series 1 Apple Watch, getting the company's battered share price to move up by 6.5 percent. The device is an improved version of Fitbit's PurePulse heart-rate ...
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News briefs
Nike is about to release a version of its Air...
Nike is about to release a version of its Air Max 97 shoe featuring Swarovski crystals, as part of the celebrations for the 20th anniversary of the iconic sneaker. The Swarovski crystals are embedded into the upper of the shoe. It is the first time that Nike Women has used ...
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News briefs
Nike has teamed up with Virgil Abloh, the 36-year-old American...
Nike has teamed up with Virgil Abloh, the 36-year-old American designer, on ten collaborative footwear silhouettes. The collection, named “The Ten,” reimagines ten classic shoes, and is divided into two themes – “Revealing” and “Ghosting.” The collection comprises the Nike Air Max 90, Air Jordan I, Nike Air VaporMax, Nike ...
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News briefs
Following up on the partnership between Louis Vuitton and Supreme,...
Following up on the partnership between Louis Vuitton and Supreme, Hermès is launching a line of expensive skateboards and longboards. Made of maple wood, they feature special sublimation prints that can be matched with some of Hermès silk scarves.
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News briefs
Fjällräven's apparel collection is featuring for the first time Recco's...
Fjällräven's apparel collection is featuring for the first time Recco's rescue system in its autumn/winter 2017/18 collection. The Swedish brand has also started a collaboration with the Swedish Mountain Guides Organization, SBO, by equipping its members and supporting education programs.
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News briefs
Odlo is introducing Flash, a women's training range which brings...
Odlo is introducing Flash, a women's training range which brings out designs each month around a different theme. Every Flash collection features a complete training outfit including a sports bra, top and tights. The development of each product, from the designer brief to the product's arrival on the rack, is ...
