LATEST – Page 257
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Nike has signed a five-year endorsement deal with a 9-year-old...
Nike has signed a five-year endorsement deal with a 9-year-old child, Shane Kluivert, who has 134,000 Instagram followers. He is the son of Patrick Kluivert, the retired Dutch football player who was briefly a direct of football at the Paris Saint-Germain (PSG) team, also sponsored by Nike. Shane is also ...
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Umbro is again, after 14 years, the official supplier of...
Umbro is again, after 14 years, the official supplier of the Santiago Futsal club
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Jana Ina Zaarrella, a German fashion model and presenter, will...
Jana Ina Zaarrella, a German fashion model and presenter, will act as a brand ambassador for Odlo in connection with the introduction of its first line of training clothing
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Poc, the Swedish brand of helmets and related products, came...
Poc, the Swedish brand of helmets and related products, came out as a winner of a “Brand of the Year” award in the Bicycle Brand Contest organized by the German Design Council
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Scarpa is supplying the technicians of the Royal Spanish Winter...
Scarpa is supplying the technicians of the Royal Spanish Winter Sports Federation (RFEDI) with its snow shoes and its members with alpine running shoes
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Peak Sports will outfit the Romanian Olympic team through the...
Peak Sports will outfit the Romanian Olympic team through the 2024 Games, starting with the 2018 Winter Olympics in PyeongChang, Korea
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Arena has extended its 30-year-old endorsement contract with the German...
Arena has extended its 30-year-old endorsement contract with the German Swimming Federation (DSV) through 2020
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News briefs
Under Armour (UA) has announced a new long-term partnership with...
Under Armour (UA) has announced a new long-term partnership with Heather Arneton, a French athlete who is considered as a rising star in the world of athletics. Arneton, who is only 15 years old, holds the Under 15 long jump world record, with a jump of 6.57 meters. The sports ...
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Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as...
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as its new face for light athletics. The 26-year-old Jungfleisch is a ten times national champion. She has won the German championship five times since 2013 and the indoor championship five times since 2011. Born in Paris of a French father ...
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Article
Frisk takes charge of Under Armour’s operations
Under Armour has appointed Patrik Frisk as its president and chief operating officer, starting this week, as part of a broader executive reshuffle to streamline the group's management, aimed at optimizing its product assortment and at reinforcing its sales and marketing strategies.Thus, Frisk is making a comeback to the sporting ...
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, told Focus...
Kasper Rorsted, chief executive of the Adidas Group, told Focus magazine that the Reebok brand has to return to profitability within four years. Shortly after Rorsted took over the helm in October last year, the company launched a reorganization at Reebok, Muscle Up, which entailed about 150 job cuts, the ...
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News briefs
Rossignol has appointed François Goulet as the new president of...
Rossignol has appointed François Goulet as the new president of its North America division, effective July 17. He replaces Ron Steele, who is to retire after 40 years with the company. Steele will remain until September 2018 in an advisory capacity. Goulet was most recently vice-president and general manager of ...
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News briefs
Oberalp, which recently got the distribution of Under Armour in...
Oberalp, which recently got the distribution of Under Armour in Italy, has opened its first brand store in the peninsula. It's located in the Orio shopping mall near Bergamo's airport, close to Foot Locker and many other sports stores. Under Armour has also taken advantage of the settlement of a ...
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Groupe Rossignol presented this week its first collection of racquets...
Groupe Rossignol presented this week its first collection of racquets for paddle tennis. They will be manufactured at its Spanish ski factory at Artés and distributed not only on the Spanish market, where the practice of this type of racquet sport is quite widespread, but also in the rest of ...
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News briefs
Creating a buzz in the younger communities, Louis Vuitton has...
Creating a buzz in the younger communities, Louis Vuitton has started an interesting collaboration with Supreme, the New York-based streetwear label, giving it visibility through the social networks. The products will be briefly available at pop-up stores in Paris, Tokyo, Beijing, London, Miami and Los Angeles. Their addresses are given ...
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News briefs
Under Armour has inked a new licensing contract for teamwear...
Under Armour has inked a new licensing contract for teamwear in the U.K. with Dreamsport, which will develop and sell customized UA teamwear for schools, universities and clubs in a wide range of sports, starting in October 2017. Dreamsport will take the place of Ninety9, with which UA has had ...
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News briefs
Powakaddy is launching what it claims to be the world's...
Powakaddy is launching what it claims to be the world's first electric golf trolley with fully integrated GPS technology. A British competitor, Motocaddy, has upgraded its free GPS app in preparation for the launch of a new electric trolley, the S5 Connect, which can be connected to the GPS via ...
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News briefs
Xendera, a French company that has developed a free app...
Xendera, a French company that has developed a free app converting physical activities into vouchers, said its eponymous app has taken the lead of the Apple Store's Health and Fitness ranking. The company also said the app will soon be partnering with various brands including Le Coq Sportif, Skullcandy, Deliveroo ...
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News briefs
Nilit has introduced a new premium nylon 6.6 fiber, called...
Nilit has introduced a new premium nylon 6.6 fiber, called Sensil, for fashion and performance apparel. Aside from its soft feel, it is said to be strong and durable. It features inherent odor control, temperature management, moisture management and UV resistance. Its launch will be supported by an extensive consumer ...
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Go Sport has launched a new private brand of clothing,...
Go Sport has launched a new private brand of clothing, skateboards and accessory items for urban action sports, called Up2Glide
