LATEST – Page 306
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Speedo has signed a sponsorship deal with Missy Franklin, shortly...
Speedo has signed a sponsorship deal with Missy Franklin, shortly after the 19-year-old American swimming star engaged IMG as its sports marketing agent. Franklin, who has already won five Olympic medals, turned professional last March 23 after leading the women's team of the University of Califonia at Berkeley in the ...
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After more than two years of sponsorship, New Balance has...
After more than two years of sponsorship, New Balance has extended and reinforced its collaboration with Milos Raonic in product development, marketing and communication for the length of his professional playing career and beyond. New Balance will continue to supply Raonic with its tennis shoes and apparel. It will continue ...
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Intersport Finland, part of Kesko Group, has signed a multi-year...
Intersport Finland, part of Kesko Group, has signed a multi-year cooperation agreement with the Finnish Ski Association to become the main partner of the national cross-country skiing team. Nordic skiing is the largest product group in winter for Intersport Finland, with around 200,000 pairs of cross-country skis and ski boots ...
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Erima, which is already the official supplier of the Austrian...
Erima, which is already the official supplier of the Austrian Canoe Federation, has signed up Corinna Kuhnle, an Austrian champion of wild water canoeing
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Brooks Running has selected Leo Burnett as its global creative...
Brooks Running has selected Leo Burnett as its global creative agency of record, taking the place of The Great Society
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The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
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News briefs
Columbia Sportswear has adjusted its team for sourcing, supply chain...
Columbia Sportswear has adjusted its team for sourcing, supply chain and finance. Lisa Kulok, who has served as vice president of global marketplace planning and customer operations since October 2009, has been promoted to senior vice president of global supply chain operations. Steve Woodside, who joined the company in August ...
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News briefs
A European research team claims to have created the first...
A European research team claims to have created the first example of a transparent and flexible electrode fully embedded in a yarn, which could open up new applications for wearable technologies. Their technique involves the transfer of monolayer graphene, grown by chemical vapor deposition on copper foil, to fibers commonly ...
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Marchon has extended its exclusive licensing agreement with Nike for...
Marchon has extended its exclusive licensing agreement with Nike for sunglasses and prescription frames
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Majestic Athletic, one of the sportswear companies owned by VF...
Majestic Athletic, one of the sportswear companies owned by VF Corporation, makes a remarkable entry into the world of football with an agreement to design and make replica fanwear for the Liverpool Football Club. The players' uniforms will continue to be supplied by New Balance, which has replaced Warrior Sports ...
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News briefs
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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News briefs
Head has launched a digital marketing campaign featuring a junior...
Head has launched a digital marketing campaign featuring a junior Serbian player, Stefan Bojic, who performs 15 tricks with his racquet. In the “Frame & Play” video created for this campaign, the youngster challenges well-known, established players like Novak Djokovic, Maria Sharapova and Andy Murray.
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News briefs
Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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News briefs
Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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News briefs
Skechers continues to sign major sports sponsorship agreements. This time,...
Skechers continues to sign major sports sponsorship agreements. This time, the deal is with Colin Montgomerie, the 52-year-old Scottish golf legend. Montgomerie will act as brand ambassador for Skechers' Go Golf line of shoes.
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Babolat has signed up a 23-year-old British tenniswoman, Heather Watson...
Babolat has signed up a 23-year-old British tenniswoman, Heather Watson
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Adidas has signed up a 21-year-old French tennisman, Lucas Pouille...
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille
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Joma has moved into cricket as official sponsor of the...
Joma has moved into cricket as official sponsor of the West Indies Cricket Board, under a deal lasting until 2017
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Callaway Golf is boosting its marketing campaign through Sky Sports...
Callaway Golf is boosting its marketing campaign through Sky Sports
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Vans has announced a collaboration with Takashi Murakami, the multi-faceted...
Vans has announced a collaboration with Takashi Murakami, the multi-faceted Japanese artist
