LATEST – Page 335
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News briefs
Arena is going to take the place of Speedo as...
Arena is going to take the place of Speedo as the official partner of the International Swimming Federation (Fina) for the World Swimming Championships and the World Masters Championships in 2014, 2015, 2016 and 2017 as well the World Junior Championships in 2015, 2017 and 2019. The Italian brand will ...
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News briefs
Supported by Italian authorities, Assosport made a presentation to 40...
Supported by Italian authorities, Assosport made a presentation to 40 journalists tracing the history of Italy's production of winter sports equipment for the last 90 years at the Sochi Olympic Games on Saturday. Members of the Italian industry association including Briko, Nordica and Dainese presented vintage and new products including ...
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News briefs
As part of its new sports marketing program, Puma is...
As part of its new sports marketing program, Puma is going to launch on Feb. 13 a new campaign in the German-speaking countries ahead of the World Cup under the theme “The Nature of Believing.” It will have Marco Reuss, the German football player, as its testimonial. Reuss will run ...
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News briefs
Cobra Golf has announced the return of Greg Norman, nicknamed...
Cobra Golf has announced the return of Greg Norman, nicknamed The Shark, to its Tour staff as a global brand ambassador. As part of the long-term agreement, the Australian golf legend will represent Cobra at several PGA Tour events including the Valero Texas Open in March, the OHL Classic at ...
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News briefs
Ping has announced that Bubba Watson, the American pro golfer,...
Ping has announced that Bubba Watson, the American pro golfer, has worn a new Ping Sensor Cool glove and in exchange, the company will make an annual donation to the Bubba Watson Foundation. While the exact terms of the agreement were not disclosed, the total amount of the donation will ...
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News briefs
Footjoy has become an official licensee of Ryder Cup Europe...
Footjoy has become an official licensee of Ryder Cup Europe up to next September. A new range will form part of an exclusive Ryder Cup Collection that will be on sale at the official 2014 Ryder Cup web store along with those of other brands. Footjoy is already the official ...
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News briefs
Inov-8 has signed sponsorship deals with two high-ranking athletes who...
Inov-8 has signed sponsorship deals with two high-ranking athletes who competed in the CrossFit Games last year. They are Anna Tunnicliffe, a former Olympic sailing champion, and Dan Bailey, a former track & field champion.
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News briefs
Hi-Tec Sports has extended its global sponsorship contract with Nick...
Hi-Tec Sports has extended its global sponsorship contract with Nick Matthew, regarded as the world's number one squash player. The British champion has been wearing Hi-Tec squash shoes since 1999. Hi-Tec plans to release a new squash footwear collection in April, in connection with its 40th anniversary.
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Lacoste has taken the place of Adidas in the much-applauded...
Lacoste has taken the place of Adidas in the much-applauded supplier of the French team for the inauguration of the Winter Olympics in Sochi
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Maria Sharapova, the Nike endorser who carried the Olympic torch...
Maria Sharapova, the Nike endorser who carried the Olympic torch in Sochi during the opening ceremony, also attended inauguration the new Evgeniy Kafelnikov Tennis Academy, refurbished by Nike
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Oakley and Smith Optics have developed vintage styles of goggles...
Oakley and Smith Optics have developed vintage styles of goggles for the athletes that they are sponsoring at the Winter Olympics in Sochi
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Sport 2000 is returning to TV advertising in France to...
Sport 2000 is returning to TV advertising in France to promote ski rentals online
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City Angels of Milan has awarded ten entrepreneurs for social...
City Angels of Milan has awarded ten entrepreneurs for social responsibility including Heiner Oberrauch, founder of Oberalp and owner of the Salewa and Dynafit brands, among others
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Acting through its European distributor and licensee, L-Fashion Group of...
Acting through its European distributor and licensee, L-Fashion Group of Finland, Li-Ning has signed a three–year deal as sponsor of the Finnish Basketball Association, replacing Spalding
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Warrior Sport has signed a sponsorship deal with José Manuel...
Warrior Sport has signed a sponsorship deal with José Manuel Pinto, the goalkeeper of the FC Barcelona football team
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Macron has become the sponsor of Crystal Palace, a British...
Macron has become the sponsor of Crystal Palace, a British second-division team, replacing Avec
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Nike is taking from Adidas as supplier of the University...
Nike is taking from Adidas as supplier of the University of Tennessee for the next eight years
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Rafael Nadal has agreed to endorse the ProStrips abrasion control...
Rafael Nadal has agreed to endorse the ProStrips abrasion control system of Mueller Sports Medicine for three years
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Justin Rose has extended his equipment contract with TaylorMade...
Justin Rose has extended his equipment contract with TaylorMade until 2018
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Thule will launch a new bike campaign for end consumers...
Thule will launch a new bike campaign for end consumers and retailers in the autumn of this year and plans other marketing activities together with local retailers in Europe and Asia
