LATEST – Page 374
-
News briefs
Energear, the new textile technology from Schoeller that returns energy...
Energear, the new textile technology from Schoeller that returns energy radiated by the body back to it, has been tested by the Hohenstein Institute, which confirmed its efficacy. Schoeller says that every living creature emits Far Infrared Rays into the environment. Energear uses a titanium-mineral matrix to reflect these rays ...
-
News briefs
Schoeller-Sense is one of the latest fabrics to come form...
Schoeller-Sense is one of the latest fabrics to come form the Swiss textile company. Schoeller promotes the new fabric as the perfect thing to wear for yoga, Pilates or other exercise, described as soft, flowing and skin-friendly. They hold their shape, unlike jersey or knitwear, making them suitable for outings ...
-
News briefs
Dainese reports great progress in applying its airbag technology to...
Dainese reports great progress in applying its airbag technology to top-level alpine ski racing under a deal signed with the International Ski Federation one year ago. It has already conducted more than tests to define the shape of the airbag and the location of the gas generators, as well as ...
-
Short stops
Avia will soon have a line of fight and training...
Avia will soon have a line of fight and training shoes out under a new licensing partnership the brand has struck with Ringstar, the martial arts brand
-
Short stops
Sport Finance, the French Kappa licensee, has obtained the rights...
Sport Finance, the French Kappa licensee, has obtained the rights to sell a line of New York Yankees street shoes in France, Belgium, Switzerland and the Iberian Peninsula
-
News briefs
Kappa has signed a three-year deal with the Jamaica Football...
Kappa has signed a three-year deal with the Jamaica Football Federation to supply the kits for the country's nine national teams, including the men's national team, the Reggae Boyz, including for World Cup play in 2014. The $2 million deal by the Italian sportswear brand doesn't include a $350,000 incentive ...
-
News briefs
Adidas has become the official sportswear partner of the Professional...
Adidas has become the official sportswear partner of the Professional Squash Association (PSA) World Tour, in a two-year deal. The agreement comes as the PSA is implementing a business plan to capitalize on increasing media interest in the sport. Adidas said it was attracted by squash because the number of participants ...
-
News briefs
Keegan Bradley, the PGA championship winner last year, has signed...
Keegan Bradley, the PGA championship winner last year, has signed on to be a global ambassador for Tommy Hilfiger's golf line until 2014. He will wear some pieces of the men's golf collection, which will also be available in the U.S., Canada and Europe through a licensing agreement with Fletcher ...
-
News briefs
Under Armour has signed a four-year deal to be the...
Under Armour has signed a four-year deal to be the national team partner of Canada Snowboard, outfitting the Canadian National Snowboard Team. The brand will provide competition and training gear in addition to apparel, footwear and accessories to wear off the mountain. The snowboarders will be wearing Under Armour when ...
-
News briefs
Odlo is investing more in the bicycle sector as the...
Odlo is investing more in the bicycle sector as the new sponsor of the Ghost Mountainbike women's team. This is the Swiss apparel company's first commitment in the women's mountainbike segment, but it already supports a French road racing team, the Pro Tour Team AG2R La Mondiale, and the men's ...
-
News briefs
Volcom has launched a series of surf, snowboard and skate...
Volcom has launched a series of surf, snowboard and skate contests for amateurs and pros in the U.S. and Europe. Stops are planned in more than 15 European countries and the European final will be in France in April. There will be 13 stops in the U.S. The contests are ...
-
News briefs
Beal, the French outdoor equipment brand, has renewed its partnership...
Beal, the French outdoor equipment brand, has renewed its partnership with the French Mountaineering and Climbing Federation (FFME) until 2015. In addition, Beal's Diablo climbing rope will be available for use at the this year's World Climbing Championships in Paris this September. The Diablo uses Unicore proprietary technology, which links ...
-
News briefs
Ross Fisher, a four-time winner on the European Tour, has...
Ross Fisher, a four-time winner on the European Tour, has joined the Nike Golf Tour Staff, and will exclusively wear and use Nike Golf products during play. This includes the new 20XI ball, which will be launched in Europe in February. The 31-year-old previously used Titleist equipment and Under Armour ...
-
News briefs
Puma continues the global “Puma Social and After Hours Athletes”...
Puma continues the global “Puma Social and After Hours Athletes” campaign. The focus this year is on the role of teammates. The title of the new campaign is “Here's to Teammates.” The fall/winter 2012 campaign will highlight some unlikely players and characters as they demonstrate how their skills can be ...
-
Short stops
Puma will supply footballer Nigel de Jong with its PowerCat...
Puma will supply footballer Nigel de Jong with its PowerCat 1.12 boots to wear on the pitch when he plays with Manchester City and the Netherlands international teams, through a new long-term endorsement deal
-
Short stops
James Pearson, the British climber, has signed with Beal, the...
James Pearson, the British climber, has signed with Beal, the French brand of outdoor equipment
-
Short stops
Cybex International has become the exclusive supplier of SportHouse, a...
Cybex International has become the exclusive supplier of SportHouse, a London training facility for elite athletes
-
Short stops
Josef Ajram, a Spanish cycling champion, has joined the “Where...
Josef Ajram, a Spanish cycling champion, has joined the “Where is the Limit?” club of Polar, which will supply him with its training computers
-
News briefs
Babolat has developed a new approach to the game of...
Babolat has developed a new approach to the game of tennis with a system of sensors, integrated into the racquet, that record a flow of data on the individual's performance. The company's new Play & Connect technology is designed to help professionals and amateurs better understand the way in which ...
-
News briefs
Compex, the leading supplier of electrical muscle stimulation equipment, is...
Compex, the leading supplier of electrical muscle stimulation equipment, is launching a wireless system. In addition to eliminating any cables from the electrodes, the new Compex Wireless system includes a color LED screen on a remote control device that carries all the data that the user needs to fine-tune his ...
