LATEST – Page 387
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Mitre will continue to act as official ball supplier of...
Mitre will continue to act as official ball supplier of the Scottish Premier League of football until 2015
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Kemba Walker, who will be a rookie in the...
Kemba Walker, who will be a rookie in the NBA this year, has signed a multi-year deal with Under Armour in which he will wear the brand's footwear for training and competitions, and will appear in marketing campaigns
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Speedo is the new official swim partner of the Dextro...
Speedo is the new official swim partner of the Dextro Energy Triathlon World Championships being held Aug. 6-7 in Hyde Park, London, as part of the ITU World Championship Series
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Musto, the outdoor performance apparel brand, sponsored the British Beach...
Musto, the outdoor performance apparel brand, sponsored the British Beach Polo Championships last week
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News briefs
Blue Tomato has won a design competition for boardshorts organized...
Blue Tomato has won a design competition for boardshorts organized by Quiksilver by proposing one made of leather, like the typical “Lederhosen” worn in Bavaria. The shorts are fastened to the hips with velcro. The printed leather dries out quickly.
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The Black Diamond Group, a U.S. maker of protective footwear,...
The Black Diamond Group, a U.S. maker of protective footwear, has obtained a footwear license for Carhartt footwear, to be launched next year
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Billabong has launched a design competition in Europe for the...
Billabong has launched a design competition in Europe for the best girl's bikinis together with Invista
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Rapala's Eco Wear Reflection Waders and its Sufix Synergy Carp...
Rapala's Eco Wear Reflection Waders and its Sufix Synergy Carp Line both won awards for best new products at the 2011 edition of the European Fishing Tackle Trade Exhibition in Amsterdam
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Valcke Bowling Services, the distributor of Brunswick and owner of...
Valcke Bowling Services, the distributor of Brunswick and owner of several bowling centers in Belgium, has become the exclusive partner of the French bowling federation, to supply equipment and contribute to grass-roots activities
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Mizuno USA, the American subsidiary of the Japanese company, has...
Mizuno USA, the American subsidiary of the Japanese company, has signed a multi-year endorsement deal with Jenn Salling, a fast-pitch softball player from Canada
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Melbourne Victory, the Australian soccer team, is to wear Adidas-branded...
Melbourne Victory, the Australian soccer team, is to wear Adidas-branded outfits for five years
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Camille Lacourt, the French swimmer and heartthrob who claimed three...
Camille Lacourt, the French swimmer and heartthrob who claimed three gold medals at the European championships wearing Arena last year, including the 100-meter backstroke, has signed a three-year sponsorship deal with TYR for all of his race-day technical apparel and equipment
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Li Ning has obtained an endorsement deal with the football...
Li Ning has obtained an endorsement deal with the football team of Sevilla for the next six seasons, at a reported cost of €4 million per year and any bonuses, putting an end to the club's 10-year relationship with Joma
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As part of the many festivities around the centenary of...
As part of the many festivities around the centenary of Fila, the International Tennis Hall of Fame & Museum in Newport, Rhode Island, has unveiled a new exhibit to honor the brand worn by tennis champions from Björn Borg to Boris Becker and Monica Seles
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Kelme was the technical sponsor of the 16th Media Maratón...
Kelme was the technical sponsor of the 16th Media Maratón Ciudad de Burgos held in the city on June 19
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Intersport has become the sponsor of the handball team of...
Intersport has become the sponsor of the handball team of Barça, the sports club from Barcelona, which will henceforth be called Barça Intersport and see its team shirts sold in Intersport stores
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Macron, the Italian team wear brand, has signed a two-year...
Macron, the Italian team wear brand, has signed a two-year technical sponsorship deal with the FC Baku football club in Azerbaijan, and another with Le Mans FC, a French football club
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Above the Rim, the basketball brand owned by Collective Brands,...
Above the Rim, the basketball brand owned by Collective Brands, has signed an endorsement deal with the streetball player Corey Williams, who will become an active ambassador for the brand and contribute to its grass-roots marketing program
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Julie Foudy, a retired American soccer player, Olympic gold medalist...
Julie Foudy, a retired American soccer player, Olympic gold medalist and two-time world champion, with her own academy and soccer camps, has become a brand ambassador for Puma
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News briefs
The Neo fashion brand launched by the Adidas Group in...
The Neo fashion brand launched by the Adidas Group in 2008, mostly sold in China, India and Russia so far, is to be launched on a larger scale in Europe. Herbert Hainer, the group's chief executive, said that Neo would soon be sold in Adidas stores in Germany, and that ...
