LATEST – Page 390
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News briefs
The factory of New Balance in Flimby was graced by...
The factory of New Balance in Flimby was graced by the visit of His Royal Highness the Earl of Wessex last May 26. He was given a pair of personalized and handcrafted shoes, made at the factory, by the four longest-serving members of the British plant. They started when it ...
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Dynafit will donate more than €5,500 (to be precise: €5,542.38)...
Dynafit will donate more than €5,500 (to be precise: €5,542.38) to the protection of the endangered species of the snow leopard, the animal that this subsidiary of Salewa features in its logo. The money came from the second edition of an event in seven countries called Snow Leopard Day, which ...
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News briefs
The European division of The North Face is setting up...
The European division of The North Face is setting up an initiative called “Explore Fund.” The fund is designed to support NGOs and projects that aim to attract young people to outdoor activities. On the website explorefund.eu, organizations can apply for financial support up to €2,500. The site is available ...
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Weiden+Kennedy, the longtime advertising agency of Nike, has won the...
Weiden+Kennedy, the longtime advertising agency of Nike, has won the prize for the world's “best” idea at this year's New York Festival International Advertising Awards for the “Write the Future” campaign it created for the Swoosh
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Canterbury has signed up Thomas Waldrom of the Leicester Tigers,...
Canterbury has signed up Thomas Waldrom of the Leicester Tigers, who has been named 2011 Player of the Year by the Rugby Players' Association
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Toni Elias, the Spanish motorcycling champion who recently joined the...
Toni Elias, the Spanish motorcycling champion who recently joined the LCR Honda MotoGP team, is the new face of Charmant's Puma Eyewear line
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Joma has officially become the new technical sponsor of the...
Joma has officially become the new technical sponsor of the Valencia CF football team for the next five years, taking the place of Kappa
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Quiksilver will continue as the sponsor of Craig Anderson, the...
Quiksilver will continue as the sponsor of Craig Anderson, the surf phenomenon from Australia, for another five years
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News briefs
Amer Sports is taking over the distribution for Mavic in...
Amer Sports is taking over the distribution for Mavic in Italy and Spain, where it has its own offices, starting next September. Until then, the distributors of this brand of cycling products are Vittoria in Italy, and Team Bike and a couple of others in Spain. The Italian market will ...
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News briefs
Itochu has obtained a master license for the Airwalk brand...
Itochu has obtained a master license for the Airwalk brand in China, Hong Kong and Macau from Collective Licensing International. As previously reported, the Shanghai Sport 100 chain has already started to work with Airwalk in China, and it will continue to serve as Itochu's retail and wholesale partner for ...
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News briefs
Select Distribution of Costa Mesa, California, has secured a three-year...
Select Distribution of Costa Mesa, California, has secured a three-year license to sell skate decks and wheels under the Sims brand throughout the world except in Canada and Argentina. Re-issued models are already available for sale. The company started working with Tom Sims on skateboard products in 1984, eight years ...
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News briefs
Ski and Sport, a 13-year-old British wholesale distribution company that...
Ski and Sport, a 13-year-old British wholesale distribution company that works closely with Sports Direct, has a design and manufacturing license to re-introduce footwear and apparel under the Vision Street Wear brand throughout the European Union. The first products will become available next month. Vision Street Wear belongs to Collective ...
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News briefs
Hirzl AG's gloves are the new official gloves of the...
Hirzl AG's gloves are the new official gloves of the Ladies European Tour under a two-year contract. The company will provide the golfers with its range of golf gloves and the Tour will endorse its products as the choice of its players. Recently, the Swiss company named Elisabeth Esterl, the ...
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Adidas is launching four styles of hybrid golf shoes under...
Adidas is launching four styles of hybrid golf shoes under its Ashworth brand name to be worn on and off the course
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Bianchi is launching a limited edition of tires for road...
Bianchi is launching a limited edition of tires for road bicycles in collaboration with Michelin
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News briefs
A Humboldt penguin at the Santa Barbara Zoo in California...
A Humboldt penguin at the Santa Barbara Zoo in California is getting some help from Teva. Lucky, the penguin, was born in April 2010 with a problem with one of his legs, causing him to have a shuffling gait. The zoo tried various remedies, including splints, but it still couldn't ...
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News briefs
Billabong has sealed a strategic partnership agreement with Universal Music...
Billabong has sealed a strategic partnership agreement with Universal Music Group, a leading company in merchandising music and entertainment. The two companies will bring together musicians, artists and athletes to co-produce music, television and video content as well as to organize joint live events.
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News briefs
Protest has launched its first major media campaign in London,...
Protest has launched its first major media campaign in London, working with Harvey Nichols. As part of the campaign, the Dutch boardsports brand has developed a special collection of women's sportswear for a specially designed pop-up shop housed in the fashion and lifestyle department of the retailer's flagship store in ...
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News briefs
Under Armour has signed up two champions in France, where...
Under Armour has signed up two champions in France, where the brand is making major strides since it struck an agency deal with SLS, the company run by Mustafa Satik, at the beginning of 2010. One is Edwin Jackson, a member of the French basketball team. The other is Louis ...
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News briefs
Gant is going to sponsor the European field hockey tournament,...
Gant is going to sponsor the European field hockey tournament, scheduled for Aug. 20-28 in the German town of Mönchengladbach. The brand, which is the property of Maus Frères, has sponsored the German national hockey teams for the past two years.
