LATEST – Page 391
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More than 20,000 women took part in a 5K running...
More than 20,000 women took part in a 5K running race sponsored by Asics in Madrid on May 11, called Carrera de la Mujer. The event was widely publicized on television and in other media because of the participation of well-know personalities such as Anne Igartiburu, a popular Spanish TV ...
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Skechers is organizing the first underground fitness festival in Madrid...
Skechers is organizing the first underground fitness festival in Madrid in order to promote its Shape-ups toning shoes. From May 27 to May 29, the underground station of Nuevos Ministerios will turn into a huge gym where some 2,000 women will perform aerobic dancing, stretching, Latin dances, yoga, Pilates and ...
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Foot Locker has officially introduced its Sneakerpedia.com after its initial...
Foot Locker has officially introduced its Sneakerpedia.com after its initial launch in beta form last December. Sneakerpedia is a social platform where sneaker enthusiasts and collectors can come together to contribute their own information, wiki-style, and show off unique styles and independent collections. Foot Locker is encouraging sneaker lovers to ...
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The football club of Malaga in Spain has formally announced...
The football club of Malaga in Spain has formally announced a new endorsement deal with Nike, ending a contract with Li Ning ahead of its scheduled expiration
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Macron has signed a three-year technical sponsorship deal with the...
Macron has signed a three-year technical sponsorship deal with the Dutch Willem II football team
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Kelme has signed up as sponsor of the national football...
Kelme has signed up as sponsor of the national football team of Surinam for the next four years
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New Balance continues to expand its sports marketing activities with...
New Balance continues to expand its sports marketing activities with a contract to be the official supplier of footwear for the umpires at the games organized by Major League Baseball in the U.S.
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Nike's Jordan brand has signed up an American female basketball...
Nike's Jordan brand has signed up an American female basketball player, Maya Moore, who has been twice NCAA national champion in women's basketball and all-time leader in women's college basketball
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Cobra-Puma Golf has signed a sponsorship deal with Lee-Anne Pace,...
Cobra-Puma Golf has signed a sponsorship deal with Lee-Anne Pace, a 30-year-old South African golf professional, for golf apparel and footwear
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Ogio Golf has won a gold award from Golf Digest...
Ogio Golf has won a gold award from Golf Digest for its Velocity UltraLite golf bag as well as a silver award for its Sultan cart bag
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Maui Jim has announced the sponsorship of Gaël Bonfils,...
Maui Jim has announced the sponsorship of Gaël Bonfils, joining Roger Rasheed and Elena Dementieva, and the American sunglass firm is about to announce another tennis sponsorship (more in EyeWear Intelligence)
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Wilson Sporting Goods Company is the new exclusive supplier of...
Wilson Sporting Goods Company is the new exclusive supplier of volleyballs for the National Volleyball League in the U.S.; the new NVL ball will be out in September
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Brenda Lee Lai Yee is the first female Malaysian surfer...
Brenda Lee Lai Yee is the first female Malaysian surfer to be sponsored by a big brand with her new one-year deal with Volcom
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Billabong International is partnering with Modern Amusement for a line...
Billabong International is partnering with Modern Amusement for a line of eyewear and watches that will bear Modern Amusement's crow logo. The products will target the youth boardsports market and be available worldwide at surf shops, Pacific Sunwear stores, Bloomingdale's and Nordstrom. Billabong's other brands include Element, Von Zipper, Nixon, ...
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EFA says it has obtained European certification under the Personal...
EFA says it has obtained European certification under the Personal Protective Equipment directive for its EFA Aqua Shock line of swimwear, whose fabrics are already ISO and Oekotex certified. Under a special agreement, the line has become available in 72 stores of El Corte Inglés in Spain and Portugal. The ...
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Hurley, the action sports company owned by Nike, has entered...
Hurley, the action sports company owned by Nike, has entered a licensing deal with Hobie to create a new line of men's apparel; the Hobie by Hurley collection will first preview this autumn
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A French designer, Thomas de Lussac, has developed SurfAir, an...
A French designer, Thomas de Lussac, has developed SurfAir, an inflatable surfboard for amateurs using a three-dimensional PVC-based fabric that can be inflated in two minutes and then collapsed into a small sports bag
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Berkley, which is part of Jarden Corporation's Pure Fishing empire,...
Berkley, which is part of Jarden Corporation's Pure Fishing empire, is introducing a new light-weight and robust “uni-filament” fishing line with excellent casting properties
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Woolrich will bring out a technical line of outdoor clothing...
Woolrich will bring out a technical line of outdoor clothing and accessories for the autumn/winter 2013/14 season (more in The Outdoor Industry Compass)
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Nike has reportedly secured an extension of its contract with...
Nike has reportedly secured an extension of its contract with the Board of Control for Cricket in India (BCCI) for the equivalent of $60.66 million. The original five-year contract, signed in 2005, was worth $45 million and was stretched until last March to include the Cricket World Cup.
