Decathlon is promoting a French government subsidy of €50 for youths aged six to 18 whose families receive the government’s back-to-school subsidy, youths of the same age who receive the handicap subsidy, adults up to age 30 who receive the handicap subsidy or, as of this year, students who receive scholarships.
The retailer is promoting the so-called “Pass’sport” on its social media, on the “Activities” page of its website, in its stores and during its “Vitalsport” event, which offers initiations to various sports. The most recent edition took place in early September.
