All France articles

  • France
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    French Ministry of Sports to establish ethics committee


    France’s minister of sports and Olympic and Paralympic Games, Amélie Oudéa-Castéra, has announced the creation of a “national committee to strengthen ethics and democratic life in sport.” The committee will comprise qualified personalities from all horizons, the minister said. Once installed, it is expected to present proposals for a reform ...

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    ​Sport at work in France is a good idea, in theory


    According to a recent study by Medef, the leading network of entrepreneurs in France, and the Toluna-Harris Interactive Institute, 92 percent of company executives and 93 percent of employees consider that sport in the workplace is either “a good thing” or “a very good thing.” However, only 13 percent of ...

  • Unibet
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    Unibet starts sponsoring amateur basketball in France


    Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 ...

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    Germany and France imagine a “year of sport” at latest meeting


    A Franco-German Council of Ministers celebrated the 60th anniversary of the Elysée Treaty in Paris on Jan 22 – a treaty of friendship between France and West Germany, signed by President Charles de Gaulle and Chancellor Konrad Adenauer on Jan 22, 1963 at the Élysée Palace. The recent Council of ...

  • France
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    France has a new Ambassador for Sport


    Samuel Ducroquet is the new French Ambassador for Sport, a diplomatic position within the French Ministry of Foreign Affairs. He takes over from Laurence Fischer, who had been in place since 2019. The role of ambassador for sport was created by Laurent Fabius, at the time Minister of Foreign Affairs, ...

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    Adidas might move its Paris store to a more central location


    According to Sport Guide, Adidas is considering moving its 2,000-sqm store on Paris’ Champs-Elysées to another location, also on the Champs-Elysées but in a better spot, more visible to pedestrians and tourists. The Avenue des Champs-Élysées in Paris’ 8th arrondissement runs between the Place de la Concorde and Place Charles ...

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    ​NBA and French government collaborate to promote basketball in France and Africa


    NBA commissioner Adam Silver and French president Emmanuel Macron have unveiled a plan to collaborate on various initiatives meant to elevate basketball in France and Africa at all levels. Silver, Macron as well as NBA deputy commissioner Mark Tatum, NBA head of basketball operations Joe Dumars and French Basketball Federation ...

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    Skechers reportedly plans new store openings in France


    Skechers is planning to open several stores in France in 2023, according to a report by Sport Guide. The American sneaker brand is planning to open new stores at two shopping malls – 4 Temps (Paris La Défense) and Belle Epine (Thiais - Paris metropolitan area) – probably in mid-2023, ...

  • Decathlon
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    Decathlon employees in France demand higher wages


    Several dozen employees of the sporting goods chain manifested on Jan. 14 in front of some of the retailer’s stores in France to demand better wages following a strike call by CFDT, one of France’s major confederations of trade unions. The strike date coincided with the first Saturday of the ...

  • Go Sport
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    Go Sport to acquire Gap France amidst uncertain future


    Parent company Hermione People & Brands has confirmed in a short statement that its French sports retail chain subsidiary Go Sport will acquire the master franchise for Gap in France. French investigative online newspaper Mediapart originally unveiled the information on Jan. 10. According to Mediapart, Go Sport and Gap France ...

  • Sprinter
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    Sprinter plans to open physical stores in France


    According to a report by Sport-Guide, Sprinter is exploring options to open physical stores in France. The plan of the Spanish sporting goods retailer, scheduled to start this year, is set to involve primarily Paris/Ile de France and the south of France for stores with a surface of 900 to ...

  • Go Sport
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    Go Sport with new managing director


    About two weeks before the Grenoble Commercial Court was expected to rule on the possible insolvency of Go Sport, based in Sassenage in the French Isère department, its parent company Hermione, People & Brands (HPB) announced that Patrick Puy was appointed as its new general manager, effective Jan. 4. The ...

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    Consumer sentiment in Europe improves


    Consumer sentiment improved slightly in Germany, France and Italy, the three main economies of the European Union, but consumers remain cautious in a challenging economic environment. In December, German consumer sentiment is expected to rise by 1.7 points to -40.2 points from -41.9 points in November, according to the market ...

  • France
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    France’s government focuses on sports employment


    France’s ministers of labor, sports, and education and vocational training – Olivier Dussopt, Amélie Oudéa-Castéra and Carole Grandjean – have signed a roadmap document to accelerate professional integration through sport. Sport currently represents 448,000 jobs in France, namely 2.2 percent of the country’s overall salaried workforce. It is also a ...

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    H&M’s Arket opens flagship in Paris


    The first French flagship store of Arket, H&M’s “one-stop destination for sustainable fashion for women, men and children,” opens Nov. 4 in a sleek Scandinavian design at 13 Rue des Archives, Le Marais, in Paris. The store covers 400 square meters on two floors and overlooks a courtyard with a ...

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    Decathlon supports new chair in ecodesign in France


    Decathlon France has partnered with École Nationale Supérieure des Arts Décoratifs (ENSAD), a Paris-based art and design grande école, to launch a new “Chair in Ecodesign and Creation.” The chair, at the crossroads of research and practice, will support the development of sustainable solutions in the fields of leisure, sports ...

  • Rossignol
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    Rossignol Group chooses Wintersteiger to provide race ski service machines


    Rossignol Group, home to winter sports brands Rossignol and Dynastar, has invested in Wintersteiger’s Jupiter ski service machines for their three production centers in France and Spain. Introduced in 2021, the precision machines will ensure premium processing for the group’s racing ranges and guarantee a perfect, consistent finish and ski ...

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    Case Study

    The marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue


    Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.

  • Photo by Guillaume Périgois on Unsplash

    Consumer confidence at historic lows in Europe


    Consumer confidence has taken a dive in Europe. The European Commission’s Directorate-General for Economic and Financial Affairs (DG ECFIN) has produced a flash estimate for September, according to which the indicator has “resumed its steep downward trend, dropping by 3.5 points in the EU and 3.8 points in the euro ...

  • Decathlon
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    Decathlon promotes French sports subsidy


    Decathlon is promoting a French government subsidy of €50 for youths aged six to 18 whose families receive the government’s back-to-school subsidy, youths of the same age who receive the handicap subsidy, adults up to age 30 who receive the handicap subsidy or, as of this year, students who receive ...