A new initiative was launched on Jan. 25 to get the Danish people to walk more for a month. Working with Danmarks Radio, the national TV station, the Danish Sports Company Association (Dansk Firmaidrætsforbund) has asked participants to record how many steps they take daily on a website, and challenge friends and colleagues, sharing the results on social media. The Step Counting campaign suggests an average of 10,000 steps per day, but the aim of the campaign is just to get people out and doing as much as they can during the extended lockdown imposed by the government. The hosts of an evening show on the national TV station have invited participants to walk with them. By the first week of February, 9,000 Danes had registered for the campaign. Dansk Firmaidrætsforbund is the third-largest sports organization in the country with 382,000 members. Walking is one of the few sports that are growing in Denmark, due to the coronavirus pandemic, so the campaign is well-timed.

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