Kanye West files trademark for “YZY sock shoes”


Kanye West has filed an application for “YZY sock shoes” via its holding company, Mascott Holdings, TMZ has first reported. Mascotte Holdings, Inc. was formed in June 2004 by West and agent Andre Bodiford. The new trademark application, filed on May 4 to the United States Patent and Trademark ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Or continue reading this article by registering now. For team or company-wide subscriptions and enquiries see our corporate membership page.