All Kanye West articles
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefsGulden comments on Kanye West incident on podcast
Nicolai Tangen, CEO of Norges Bank Investment Management, interviewed Bjørn Gulden, CEO of Adidas, on his podcast “In Good Company” on Sept. 13. The boss of the world’s second-largest sporting goods company said during the interview, among other things, that Kanye West may not have meant his anti-Semitic statements as ...
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ArticleAdidas reportedly receives €508 million in Yeezy orders
Adidas is said to have received €508 million in orders for 4 million pairs of shoes from the now defunct Yeezy partnership, according to the Financial Times. This, sources report, exceeded the company’s most optimistic forecast, although total net sales were lower than the value of the stock. In its ...
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News briefsAdidas claims West misappropriated Yeezy marketing funds
Bloomberg reports that although the legal battle between Adidas and its former partner Kanye West has largely been kept under seal, a reporter was able to get a look at court documents that reveal some key details. According to the documents, the sporting goods company claims that West was paid ...
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News briefsAdidas may have to pay West $75 million
The Yeezy nightmare seems to be far from over for Adidas. According to Bloomberg, a federal judge in Manhattan denied Adidas’ request for an emergency order to refreeze $75 million that Kanye West would have been entitled to receive for marketing the Yeezy brand. The payment freeze was originally imposed ...
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News briefsAdidas begins selling Yeezy stock, plans to donate proceeds
Adidas announced on May 19 that it will begin selling some Adidas Yeezy products from its inventory. An initial sale is expected to take place at the end of May 2023. Several existing designs will be available exclusively through adidas.com/yeezy and the Adidas Confirmed app. As previously reported, the company ...
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News briefsKanye West files trademark for “YZY sock shoes”
Kanye West has filed an application for “YZY sock shoes” via its holding company, Mascott Holdings, TMZ has first reported. Mascotte Holdings, Inc. was formed in June 2004 by West and agent Andre Bodiford. The new trademark application, filed on May 4 to the United States Patent and Trademark ...
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ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
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ArticleAdidas hit with shareholder lawsuit over Kanye West relationship
The proposed class action suit, filed in U.S. federal court in Oregon on April 28, names Adidas AG, the company’s former CEO Kasper Rorsted, and current CFO Harm Ohlmeyer as defendants. The 26-page complaint, filed on behalf of Adidas investor HRSA-ILA Funds and other shareholders, accuses the company of ignoring ...
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ArticleFinal Arbitration Judgements may not always be final
Our legal expert explains a new ruling from Germany that may affect dispute resolutions, especially where a market leader is involved.
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News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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News briefs
Aaron Donald and Jaylen Brown are leaving Kanye West’s agency
Aaron Donald and Jaylen Brown are both leaving Donda Sports, Kanye West’s sports marketing agency. The decision comes on the heels of West’s controversial antisemitic remarks, which also cost him his partnership deal with Adidas, as recently reported by SGI Europe. Donald plays for the Los Angeles Rams of the ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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ArticleAdidas severs ties with Kanye West
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said concisely in its official statement.
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News briefsAdidas reviewing its contract with Kanye West
Adidas has placed its partnership with Kanye West “under review,” as our colleagues at the American edition of SGI report. The sportswear company has in the past spoken in the same terms of deals subsequently ended with Ashworth, TaylorMade and Reebok. This is a response to West’s badmouthing last month ...
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ArticleKanye West seeks to part ways with Gap
As our colleagues at the American edition of SGI are reporting, Kanye West has instructed his attorneys to cite breach of contract and end his deal with Gap. The rapper turned apparel and footwear designer has been badmouthing the company on Instagram as well as in the press, notably in ...
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News briefs
Kanye West’s original Yeezys set auction record
The results are in for the sneaker auction by Sotheby’s that we previewed earlier in April. The pair of Nike Air Yeezy 1s fetched a record price of $1.8 million. This is about triple the record price of $615,000 previously offered for a pair of Nike Air Jordan 1s that ...
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News briefs
Sotheby’s to sell a pair of the original Nike Yeezy sneakers
A forthcoming sale by Sotheby’s will include a pair of Kanye West Nike Air Yeezy 1 sneakers. The model was unveiled publicly during West’s performance at the 2008 Grammy Awards and was released in a limited series the next year. The Air Yeezy 2 followed in 2012. Nike had never ...
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News briefs
Kanye West delivers ultimatum to Adidas and Gap
The American rapper and businessman Kanye West apparently intends to “walk away” from his deals with Adidas and Gap unless he is appointed to their respective boards. He said so in North Charleston, South Carolina, at a rally for his U.S. presidential campaign, which began with a tweet on America’s ...
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News briefs
Forbes declares Kanye West a billionaire
Forbes has declared Kanye West a billionaire. The American financial magazine attributes the American rap singer’s success chiefly to the Yeezy brand of footwear and apparel, which is developed and marketed in collaboration with Adidas. Forbes featured West on the cover of its issue for Aug. 31, 2019, but had ...
