The Fashion Law has reported that Nike and Puma appeared before the High Court of Justice in London on May 17 for an appeal hearing stemming from Nike’s quest to register the term “footware” as a trademark, for use in connection with tech-driven sneakers. In Nike’s view, “footware” would refer to the presence of “computer hardware modules for receiving, processing, and transmitting data in internet of things, electronic devices and computer software that allow users to remotely interact with other smart devices for monitoring and controlling automated systems.” The dispute, which started more than two years ago, pertains to trademark requests in both the U.S. and the U.K., as Nike has filed requests under both the U.S. Patent and Trademark Office (USPTO) and the U.K. Intellectual Property Office (UKIPO). Puma opposes both of Nike’s applications, claiming that the word “footware” is an “ordinary descriptive term for the goods and services,” in addition to being an “obvious combination” of the words “footwear” and “hardware.” As such, the term cannot be registered, according to Puma. Puma’s opposition proceedings are also underway before the USPTO’s Trademark Trial and Appeal Board, The Fashion Law said.

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