Supertri is the new name for Super League Triathlon. It is the company’s first refresh since launching in 2017 with its first test event in Hamilton Island. The name “Supertri” is described on the company’s website as “an all-encompassing brand delivering entertainment and inspiration and the very future of triathlon.” The new logo uses a custom, unconventional font, with twisting angles, cuts and curves reminding of the race circuits. The “Super S” has three parts representing swim, bike and run, explained the company.
The refresh will involve various pillars of the business. Supertri is the new name for the Championship Series. In addition, Supertri E replaces the Arena Games. A new website (supertri.com) also accompanies the rebranding.
Super League Triathlon is the brainchild of Michael D’hulst, Leonid Boguslavsky and Chris McCormack, three individuals sharing a common passion for triathlon. Supertri has held 30 professional events since 2017. It reached an audience of more than 55 million broadcast views and 250 million digital video views in 2023. It is also the number one content provider among triathlon rights holders on YouTube by overall viewership, and has the largest triathlon TikTok channel with 50 million views, Supertri claims on its website.
