All Liverpool FC articles
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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Article
Deloitte releases new edition of its Football Money League report
The report, now in its 28th edition, highlights record cumulative revenues of €11.2 billion for Money League clubs in 2023/24.
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News briefsLiverpool FC expands in Asia with new retail partnership in Indonesia
Liverpool FC is expanding its global retail footprint with a new partnership in Indonesia, marking another strategic move to bolster its presence in Asia. The English Premier League club has teamed up with PT Kanmo Weston Retailindo, a collaboration between Weston Corporation of Singapore and Indonesia’s Kanmo Group. The fresh ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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ArticlePeloton Interactive takes steps to accelerate reach; Q4 loss shrinks
Roadblocks, namely costs associated with a bike seat recall and a separate legal settlement, detracted from Peloton Interactive’s financial recovery in Q4 under CEO Barry McCarthy. But the company is continuing to implement new initiatives aimed at sales and profitability growth and attracting a wider base of younger, fitness-focused consumers ...
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
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News briefsManchester United commences process to explore capitalization
According to an announcement on the club’s website, Manchester United (ManU) has retained the Raine Group to explore strategic alternatives, including new investments, a sale of the club or other transactions to capitalize on opportunities both on the pitch and commercially. The club (which is 98 percent owned by the ...
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ArticleLiverpool FC up for sale?
Boston-based Fenway Sports Group (FSG) has confirmed that it is ready to listen to offers for the historic, world-renowned English soccer club Liverpool FC. This was reported by several publications, including Bloomberg and The Athletic, citing “people familiar with the matter.” According to The Athletic, the sports investment firm has ...
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News briefs
Unisport to sell Liverpool FC merchandise
Liverpool FC has come to terms with Unisport, the Danish-based retailer specializing in team sports, for the sale through its retail network of the English football club’s official merchandise, including the fan jerseys and other products licensed to Nike. The deal concerns both online and brick-and-mortar retail. Unisport operates out ...
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News briefs
LeBron James becomes partner at FSG, the owner of Boston Red Sox and Liverpool
LeBron James has bought an undisclosed number of shares in Fenway Sports Group (FSG). The transaction, which was first reported by the Boston Globe, makes him a part-owner of the Boston Red Sox, Roush Fenway Racing, and New England Sports Network (NESN), all parts of John Henry’s holding company. James ...
