Liverpool FC is expanding its global retail footprint with a new partnership in Indonesia, marking another strategic move to bolster its presence in Asia. The English Premier League club has teamed up with PT Kanmo Weston Retailindo, a collaboration between Weston Corporation of Singapore and Indonesia’s Kanmo Group.
The fresh alliance grants PT Kanmo Weston Retailindo the distribution rights for online sales of Liverpool FC’s official merchandise and paves the way for the opening of the first physical LFC store. The store is set to launch this summer at Pondok Indah Mall in Jakarta, significantly enhancing the club’s accessibility to fans in the region.
“This latest partnership in Asia adds to our ambitious plans to grow our international presence in key markets, and we’re really excited to open our first standalone store very soon,” commented Mike Cox, Senior Vice President of Merchandising at Liverpool FC. The new store will feature Liverpool’s 2024-25 Nike home kit, among other items tailored for the Indonesian market.
Additionally, this expansion follows Liverpool FC’s recent establishment of its first retail partnership in South Korea with the brand and creative design studio, Over the Pitch, last month. These steps are part of Liverpool’s broader strategy to connect more intimately with its international fan base through localized retail experiences and offerings.
