Major running brands sign up tennis stars

2013-01-09T00:00:00

New Balance, which abandoned its former anti-sponsorship philosophy a few years ago, has announced its first deal in the tennis sector. The contract is with Milos Raonic, a Canadian tennis champion born in Montenegro 22 years ago, who was previously sponsored by Lacoste.

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest