The Malmö Designer Village in Sweden is purportedly set to become Scandinavia’s largest designer outlet village. The location will put the village within 90 minutes’ travel for some 3.8 million residents in southern Sweden and greater Copenhagen, and within an hour’s travel for 26 million tourists per year. The first phase is scheduled to open in the summer of 2025 over 18,000 square meters, with a second phase, scheduled for autumn 2027, expanding the surface to 27,000 square meters. The village will feature the outlet stores of international – including no doubt many sports brands – as well as “new-to-market” brands, accompanied by dining, events, playgrounds, fitness zones and other “multisensory experiences.” The development firm for this project, Rioja Estates, was also behind the U.K.’s recent McArthurGlen West Midlands Designer Outlet. By Rioja’s forecast, the Malmö village will by phase two crack the top 25 percent of European outlets in terms of visitor numbers, with 2.5 million people. They are projected to spend about €655 million a year, up from €468 million during phase one. 

Topics