All MARKET DEVELOPMENT articles
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AnalysisSports companies are discovering the pet market as a growth area
From a niche market to a multi-billion-dollar industry: How sports companies are already making good money in the $270 billion pet market.
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ArticleStrava and Mars team up on pet fitness
The world’s largest fitness social network partners with Mars on a pet activity challenge program – and uses the data to push for pet-friendly cities.
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ArticleIntertextile Shanghai Spring debuts pet fashion area
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
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ArticleAdidas launches new pet collection in China
The sportswear giant debuts Originals collection for dogs and cats featuring tracksuits and puffer vests.
