All Market research articles
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ArticleGen Z and Gen Alpha redefine fashion and sportswear
A new Boston Consulting Group (BCG) study reveals how Gen Z and Gen Alpha are reshaping fashion, athleisure and sportswear – driving demand for authenticity, creator culture and AI retail experiences.
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WhitepapersWhitepaper: Future-proof textiles 2025
A practical whitepaper by SGI Europe in cooperation with RUDOLF, explaining how upcoming rules and consumer expectations reshape material compliance and product development.
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Market ReportsReport: The German Performance Running Market 2025
How German runners choose, buy, and value their shoes. Drawing on 1,001 active runners and pricing analysis, the report covers consumer profiles, buying behaviour, channel preferences, brand choices, pricing strategy, and sustainability’s influence on purchasing decisions.
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News briefsStravito partners with KnowledgeHound to centralize survey data in one platform
Swedish software provider Stravito, a platform aimed at democratizing access to market research data, has announced a partnership with KnowledgeHound, a U.S.-based survey analytics platform, to offer fully centralized insights management. Companies subscribing to both platforms and taking advantage of this new integration can now access all of their survey ...
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News briefs
Stravito hires key executives, accelerates expansion
Stravito, an AI-powered platform for businesses that democratizes access to market research, continues to expand its global leadership team following its $14.6 million Series A financing last fall. Stravito has appointed Laura Lockley as VP of customer success and Will Gardiner as VP of marketing. These appointments will help Stravito ...
